A case study of organizational communication dynamics between intracollegiate departments

This study examines the relationship between University of Nevada, Las Vegas (UNLV), head coaches and their respective UNLV Sports Marketing Departments. Focused interviews of all 13 head coaches at the university were used to study communicational and promotional limitations between the two parties. The purpose was to discover strengths and weaknesses existing in the lines of communication as well as in the aspect of promotional efforts; Results showed satisfactory performances of the Sports Marketing Department with regards to several aspects of the marketing procedure, including promotional strategies. Some problems were expressed by coaches as well. One of them was the lack of initiative by the SMD to communicate problems to the coaches. The Olympic Sports Marketing Department did not fare as well in the evaluation of the coaches. Several coaches criticized the lack of communication, timeliness and efficiency. Part of the problem was the lack of personnel.

Name thesis:degree_name

Master of Arts (MA)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Communication Studies

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1996

Author dc:creator

• Carstens, Thies

Contributors dc:contributor

• Anthony J. Ferri

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Identifier

https://oasis.library.unlv.edu/rtds/828

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-1827