A stadium of hope: A rhetorical analysis of the Promise Keepers
The historical ebb and flow of the Men's Christian Movement has been one of interest and concern to the American public. This concern surfaced once again with the popularity of the Promise Keepers organization. This paper focuses on the rhetorical discourse and strategies of the Promise Keepers organization from a social movement perspective. This study examines the evolutionary states through which social movements evolve; look at specific examples of the discourse to examine the persuasive appeals; and address the leadership tactics and character of Bill McCartney, founder of the Promise Keepers.
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