Abstract
dc:description.abstractThe importance of slot machines to casinos is ever increasing. It is important for marketers to understand this growing market. The benefit segmentation of the slot players could help marketers use the resources to target the slot market efficiently and effectively; This study explored the benefits sought by the slot players from playing slot machines. The author researched twelve benefits sought by slot players. The findings provide useful implications for casino marketers and identify areas for future research.
Degree
thesis:*- Name thesis:degree_name
- Master of Science (MS)
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- Hotel Administration
- Grantor dc:publisher
- University of Nevada, Las Vegas
- Year
- 1995
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Wang, Chen-Wei David
Rights
dc:rights- Statement dc:rights
-
- IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
- Language dc:language
- English
Identifiers
dc:identifier.*- Identifier
- https://oasis.library.unlv.edu/rtds/487
- OAI identifier oai:identifier
- oai:oasis.library.unlv.edu:rtds-1486