Diversification strategy, financial performance and stability in the foodservice industry

Diversification strategy and its relationship to performance has been shown to increase the profitability and stability of firms. An investigation was conducted to determine the relationship between diversification strategy and financial performance and stability of firms in the foodservice industry. Rumelt's (1974) diversification measure was utilized and modified to analyze the performance and stability of seventy-three foodservice firms from 1988-1991; Statistical testing using non-parametric tests showed no significant differences between diversification strategy and financial performance and stability of foodservice firms over the entire period from 1988-1991. However, when the time-frame was reduced to 2 sub-periods; before and during recession, significant differences were found in the variability in return on assets and total stock returns. The results showed that the business cycle affects the market performance and stability of foodservice firms.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1994

Author dc:creator

• Singh, Amrik

Contributors dc:contributor

• Zheng Gu

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/365

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-1364