Music video viewing and adolescents' perceptions of movie musicals
The study of movie musicals has led some communication scholars to note the similarities between this film genre and music videos. Other researchers have noted that music videos could be the final destruction of the nearly extinct Hollywood musical. No empirical studies were found that focused on the relationship between music video viewing and movie musicals. However, existing studies have noted the influence music videos and Music Television (MTV) have on the adolescent viewer. This study sought to examine the relationship between adolescents' perceptions of music videos and movie musicals through a survey of 345 students from two Southern Nevada high schools; The most frequently mentioned reason for liking certain music videos and certain movie musicals related to some aspect of music appreciation, such as the songs, the lyrics, the artist/group, or actor/actress. The most common responses for disliking a movie musical were related to the intrinsic features of the film's overall content. The least mentioned responses for liking a film musical related to the film's visual aspects such as scenery, sets, or costume.
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