{"id":{"repo_id":"umn","oai_identifier":"oai:conservancy.umn.edu:11299/277359"},"canonical_url":"https://search.dev.ndltd.org/etd/umn/oai:conservancy.umn.edu:11299/277359","repository":{"repo_id":"umn","name":"University of Minnesota","base_url":"https://conservancy.umn.edu/server/oai/request"},"display":{"title":"The impact of political ideology on conssumer behavior","abstract":"As the political partisanship divide grows in the U. S., and perhaps world-wide, political ideology has become a prominent individual difference variable that likely impacts people’s decision-making across various domains, including voting preference, daily life choices, as well as consumer behavior, which is the focus of my dissertation. Specifically, I investigate how political ideology drives one’s consumption decisions, which improves lives, strengthens society and might benefit the world at large. This dissertation includes two essays. In Essay 1, I examine the impact of political ideology on one’s preference for self-improvement products. In Essay 2, I investigate the impact of political ideology on one’s preference for volunteering behaviors.","abstract_html":"As the political partisanship divide grows in the U. S., and perhaps world-wide, political ideology has become a prominent individual difference variable that likely impacts people’s decision-making across various domains, including voting preference, daily life choices, as well as consumer behavior, which is the focus of my dissertation. Specifically, I investigate how political ideology drives one’s consumption decisions, which improves lives, strengthens society and might benefit the world at large. This dissertation includes two essays. In Essay 1, I examine the impact of political ideology on one’s preference for self-improvement products. In Essay 2, I investigate the impact of political ideology on one’s preference for volunteering behaviors.","abstract_has_math":false,"creators":["Hao, Xianyu"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-07","date_published":"2025-07","updated_at":"2026-07-24T05:20:01Z","subjects":["Consumer Behavior","Political Ideology"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/11299/277359","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Hao, Xianyu"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2025-12-12T11:28:40Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2025-12-12T11:28:40Z"]},{"key":"dc:date.issued","label":"Date","values":["2025-07"]},{"key":"dc:type","label":"Dc Type","values":["Thesis or Dissertation"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Consumer Behavior","Political Ideology"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/11299/277359"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["University of Minnesota Ph.D. dissertation. July 2025. Major: Business Administration. Advisor: Akshay Rao. 1 computer file (PDF); v, 128 pages."]},{"key":"dc:description.abstract","label":"Abstract","values":["As the political partisanship divide grows in the U. S., and perhaps world-wide, political ideology has become a prominent individual difference variable that likely impacts people’s decision-making across various domains, including voting preference, daily life choices, as well as consumer behavior, which is the focus of my dissertation. Specifically, I investigate how political ideology drives one’s consumption decisions, which improves lives, strengthens society and might benefit the world at large. This dissertation includes two essays. In Essay 1, I examine the impact of political ideology on one’s preference for self-improvement products. In Essay 2, I investigate the impact of political ideology on one’s preference for volunteering behaviors."]},{"key":"dc:title","label":"Title","values":["The impact of political ideology on conssumer behavior"]}]}],"canonical_facts":{"dc:creator":["Hao, Xianyu"],"dc:date.accessioned":["2025-12-12T11:28:40Z"],"dc:date.available":["2025-12-12T11:28:40Z"],"dc:date.issued":["2025-07"],"dc:description":["University of Minnesota Ph.D. dissertation. July 2025. Major: Business Administration. Advisor: Akshay Rao. 1 computer file (PDF); v, 128 pages."],"dc:description.abstract":["As the political partisanship divide grows in the U. S., and perhaps world-wide, political ideology has become a prominent individual difference variable that likely impacts people’s decision-making across various domains, including voting preference, daily life choices, as well as consumer behavior, which is the focus of my dissertation. Specifically, I investigate how political ideology drives one’s consumption decisions, which improves lives, strengthens society and might benefit the world at large. This dissertation includes two essays. In Essay 1, I examine the impact of political ideology on one’s preference for self-improvement products. In Essay 2, I investigate the impact of political ideology on one’s preference for volunteering behaviors."],"dc:identifier.uri":["https://hdl.handle.net/11299/277359"],"dc:language.iso":["en"],"dc:subject":["Consumer Behavior","Political Ideology"],"dc:title":["The impact of political ideology on conssumer behavior"],"dc:type":["Thesis or Dissertation"]},"updated_at":"2026-07-24T05:20:01Z"}