{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/99276"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/99276","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Player-character identification by personality matching, perceived personalization and positive/negative in-game experience","abstract":"Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several psychological mechanisms, including perspective taking, presence, idealization, and perceived similarities. Although game studies have examined many factors leading to player-character identification, most have focused on physical, behavioral, and social attributes. The role and impact of deeper level connections, such as perceived personality similarities, on player-character identification have not been fully explored. This study examines three factors that might trigger player-character identification:1) personality description, 2) perceived personalization, and 3) positive and negative in-game experiences. In Experiment 1, 91 students participated in a 2 (personality descriptions: matching/non-matching) × 2 (perceived personalization: personalized/non-personalized) factorial experiment. In Experiment 2, 136 students participated in a 2 (personality descriptions: matching/non-matching) × 3 (game experience: positive/negative/control) factorial experiment. Results indicated that personality description was effective on inducing player-character identification; however, explicitly informing players the character’s personality was generated based on their own, and exposing players to positive/negative game experiences were not effective.","abstract_html":"Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several psychological mechanisms, including perspective taking, presence, idealization, and perceived similarities. Although game studies have examined many factors leading to player-character identification, most have focused on physical, behavioral, and social attributes. The role and impact of deeper level connections, such as perceived personality similarities, on player-character identification have not been fully explored. This study examines three factors that might trigger player-character identification:1) personality description, 2) perceived personalization, and 3) positive and negative in-game experiences. In Experiment 1, 91 students participated in a 2 (personality descriptions: matching/non-matching) × 2 (perceived personalization: personalized/non-personalized) factorial experiment. In Experiment 2, 136 students participated in a 2 (personality descriptions: matching/non-matching) × 3 (game experience: positive/negative/control) factorial experiment. Results indicated that personality description was effective on inducing player-character identification; however, explicitly informing players the character’s personality was generated based on their own, and exposing players to positive/negative game experiences were not effective.","abstract_has_math":false,"creators":["Guo, Danyang"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Yao, Mike Z"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2018,"date_issued":"2018-03-13T15:44:35Z","date_published":"2018-03-13T15:44:35Z","updated_at":"2026-07-22T22:24:37Z","subjects":["Game","Identification","Personality","Game character","Player"],"languages":["en"],"rights":["Copyright 2017 Danyang Guo"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/99276","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Yao, Mike Z"]},{"key":"dc:creator","label":"Author","values":["Guo, Danyang"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2018-03-13T15:44:35Z","2017-08-24","2017-12"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Game","Identification","Personality","Game character","Player"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2017 Danyang Guo"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/99276"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several psychological mechanisms, including perspective taking, presence, idealization, and perceived similarities. Although game studies have examined many factors leading to player-character identification, most have focused on physical, behavioral, and social attributes. The role and impact of deeper level connections, such as perceived personality similarities, on player-character identification have not been fully explored. This study examines three factors that might trigger player-character identification:1) personality description, 2) perceived personalization, and 3) positive and negative in-game experiences. In Experiment 1, 91 students participated in a 2 (personality descriptions: matching/non-matching) × 2 (perceived personalization: personalized/non-personalized) factorial experiment. In Experiment 2, 136 students participated in a 2 (personality descriptions: matching/non-matching) × 3 (game experience: positive/negative/control) factorial experiment. Results indicated that personality description was effective on inducing player-character identification; however, explicitly informing players the character’s personality was generated based on their own, and exposing players to positive/negative game experiences were not effective.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2018-03-13 without embargo terms","The student, Danyang Guo, accepted the attached license on 2017-08-20 at 16:13.","The student, Danyang Guo, submitted this Thesis for approval on 2017-08-20 at 16:24.","This Thesis was approved for publication on 2017-08-24 at 13:37.","DSpace SAF Submission Ingestion Package generated from Vireo submission #11607 on 2018-03-13 at 10:02:15","Made available in DSpace on 2018-03-13T15:44:35Z (GMT). No. of bitstreams: 2 GUO-THESIS-2017.pdf: 424518 bytes, checksum: 34e738416c06522089b4fdaae24b8f7a (MD5) LICENSE.txt: 4208 bytes, checksum: 41b81087021ef88a2edbac469f6821f4 (MD5) Previous issue date: 2017-08-24"]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Player-character identification by personality matching, perceived personalization and positive/negative in-game experience"]}]}],"canonical_facts":{"dc:contributor":["Yao, Mike Z"],"dc:creator":["Guo, Danyang"],"dc:date":["2018-03-13T15:44:35Z","2017-08-24","2017-12"],"dc:description":["Player-character identification is that video-game players adopt the perspective of a game character during gameplay as a part of their own identity. Player-character identification can be established through several psychological mechanisms, including perspective taking, presence, idealization, and perceived similarities. Although game studies have examined many factors leading to player-character identification, most have focused on physical, behavioral, and social attributes. The role and impact of deeper level connections, such as perceived personality similarities, on player-character identification have not been fully explored. This study examines three factors that might trigger player-character identification:1) personality description, 2) perceived personalization, and 3) positive and negative in-game experiences. In Experiment 1, 91 students participated in a 2 (personality descriptions: matching/non-matching) × 2 (perceived personalization: personalized/non-personalized) factorial experiment. In Experiment 2, 136 students participated in a 2 (personality descriptions: matching/non-matching) × 3 (game experience: positive/negative/control) factorial experiment. Results indicated that personality description was effective on inducing player-character identification; however, explicitly informing players the character’s personality was generated based on their own, and exposing players to positive/negative game experiences were not effective.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2018-03-13 without embargo terms","The student, Danyang Guo, accepted the attached license on 2017-08-20 at 16:13.","The student, Danyang Guo, submitted this Thesis for approval on 2017-08-20 at 16:24.","This Thesis was approved for publication on 2017-08-24 at 13:37.","DSpace SAF Submission Ingestion Package generated from Vireo submission #11607 on 2018-03-13 at 10:02:15","Made available in DSpace on 2018-03-13T15:44:35Z (GMT). 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