The interaction between consumers’ communication style and arousal on persuasion and variety-seeking
The student, Supathida Kulpavaropas, submitted this Dissertation for approval on 2017-07-14 at 16:59.
Communication style, Variety-seeking, Repetition-variation, Scarcity messages, Sex appeal
University of Illinois - Urbana-Champaign
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University of Illinois at Urbana-Champaign