{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/98141"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/98141","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Mobile phone in your personal bubble: the effect of physical environment and personalized information on mobile advertising","abstract":"With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in the marketing realm. Users have developed deep relationships with their mobile phones as mobile phones are physically and psychologically attached to their owners. However, there is information transit between mobile phones and the outside world which may threaten the user’s privacy. This study explores how physical environment (private space vs public space) and personalization influence the effectiveness of push mobile advertising messages. The findings show the main effect physical environment and personalization have on people’s perceptions about messages as intrusions, as well as their attitudes towards mobile advertising. Besides, the relationship between personalization and outcomes is moderated by the physical environment; when people are in private spaces where they have a higher expectation of privacy, they are concerned when they receive push mobile advertising messages that contain their personal information, and this results in a negative attitude towards mobile advertising. Implications and future research will be discussed.","abstract_html":"With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in the marketing realm. Users have developed deep relationships with their mobile phones as mobile phones are physically and psychologically attached to their owners. However, there is information transit between mobile phones and the outside world which may threaten the user’s privacy. This study explores how physical environment (private space vs public space) and personalization influence the effectiveness of push mobile advertising messages. The findings show the main effect physical environment and personalization have on people’s perceptions about messages as intrusions, as well as their attitudes towards mobile advertising. Besides, the relationship between personalization and outcomes is moderated by the physical environment; when people are in private spaces where they have a higher expectation of privacy, they are concerned when they receive push mobile advertising messages that contain their personal information, and this results in a negative attitude towards mobile advertising. Implications and future research will be discussed.","abstract_has_math":false,"creators":["Xiao, Bei"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Yao, Mike"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017-09-29T16:38:06Z","date_published":"2017-09-29T16:38:06Z","updated_at":"2026-07-22T22:24:35Z","subjects":["Mobile devices","Mobile advertising","Personalization","Personal space"],"languages":["en"],"rights":["Copyright 2017 Bei Xiao"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/98141","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Yao, Mike"]},{"key":"dc:creator","label":"Author","values":["Xiao, Bei"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2017-09-29T16:38:06Z","2017-07-03","2017-08"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Mobile devices","Mobile advertising","Personalization","Personal space"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2017 Bei Xiao"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/98141"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in the marketing realm. Users have developed deep relationships with their mobile phones as mobile phones are physically and psychologically attached to their owners. However, there is information transit between mobile phones and the outside world which may threaten the user’s privacy. This study explores how physical environment (private space vs public space) and personalization influence the effectiveness of push mobile advertising messages. The findings show the main effect physical environment and personalization have on people’s perceptions about messages as intrusions, as well as their attitudes towards mobile advertising. Besides, the relationship between personalization and outcomes is moderated by the physical environment; when people are in private spaces where they have a higher expectation of privacy, they are concerned when they receive push mobile advertising messages that contain their personal information, and this results in a negative attitude towards mobile advertising. Implications and future research will be discussed.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2017-09-29 without embargo terms","The student, Bei Xiao, accepted the attached license on 2017-06-30 at 11:28.","The student, Bei Xiao, submitted this Thesis for approval on 2017-06-30 at 11:43.","This Thesis was approved for publication on 2017-07-03 at 17:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #11289 on 2017-09-29 at 11:27:25","Made available in DSpace on 2017-09-29T16:38:06Z (GMT). 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This study explores how physical environment (private space vs public space) and personalization influence the effectiveness of push mobile advertising messages. The findings show the main effect physical environment and personalization have on people’s perceptions about messages as intrusions, as well as their attitudes towards mobile advertising. Besides, the relationship between personalization and outcomes is moderated by the physical environment; when people are in private spaces where they have a higher expectation of privacy, they are concerned when they receive push mobile advertising messages that contain their personal information, and this results in a negative attitude towards mobile advertising. Implications and future research will be discussed.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2017-09-29 without embargo terms","The student, Bei Xiao, accepted the attached license on 2017-06-30 at 11:28.","The student, Bei Xiao, submitted this Thesis for approval on 2017-06-30 at 11:43.","This Thesis was approved for publication on 2017-07-03 at 17:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #11289 on 2017-09-29 at 11:27:25","Made available in DSpace on 2017-09-29T16:38:06Z (GMT). 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