{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/90919"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/90919","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Entrepreneurial marketing in subsistence marketplaces","abstract":"There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum - that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. The research reported in this dissertation aims to a) provide a theoretical foundation for the notion of consumer-entrepreneur duality and b) test the implications of the aforementioned duality empirically. A key insight flowing from the investigations is that factors in the consumption domain impact important outcomes in the entrepreneurial domain and vice versa.","abstract_html":"There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum - that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. The research reported in this dissertation aims to a) provide a theoretical foundation for the notion of consumer-entrepreneur duality and b) test the implications of the aforementioned duality empirically. A key insight flowing from the investigations is that factors in the consumption domain impact important outcomes in the entrepreneurial domain and vice versa.","abstract_has_math":false,"creators":["Venugopal, Srinivas"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Viswanathan, Madhubalan","Echambadi, Rajagopal","Mahoney, Joseph","Otnes, Cele","Rindfleisch, Aric"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-07-07T21:17:37Z","date_published":"2016-07-07T21:17:37Z","updated_at":"2026-07-22T22:26:34Z","subjects":["subsistence entrepreneurship","poverty","social justice","inclusive business"],"languages":["en"],"rights":["Copyright 2016 Srinivas Venugopal"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/90919","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Viswanathan, Madhubalan","Echambadi, Rajagopal","Mahoney, Joseph","Otnes, Cele","Rindfleisch, Aric"]},{"key":"dc:creator","label":"Author","values":["Venugopal, Srinivas"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2016-07-07T21:17:37Z","2018-07-08T09:15:20Z","2016-04-19","2016-05"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["subsistence entrepreneurship","poverty","social justice","inclusive business"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2016 Srinivas Venugopal"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/90919"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum - that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. The research reported in this dissertation aims to a) provide a theoretical foundation for the notion of consumer-entrepreneur duality and b) test the implications of the aforementioned duality empirically. A key insight flowing from the investigations is that factors in the consumption domain impact important outcomes in the entrepreneurial domain and vice versa.","Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2018-05-01","The student, Srinivas Venugopal, accepted the attached license on 2016-04-18 at 08:47.","The student, Srinivas Venugopal, submitted this Dissertation for approval on 2016-04-18 at 09:04.","This Dissertation was approved for publication on 2016-04-19 at 08:14.","DSpace SAF Submission Ingestion Package generated from Vireo submission #9286 on 2016-07-07 at 14:17:05","Made available in DSpace on 2016-07-07T21:17:37Z (GMT). No. of bitstreams: 4 VENUGOPAL-DISSERTATION-2016.pdf: 1854109 bytes, checksum: f8e3d9c290a0109c220b8b0fc51c60c1 (MD5) SrinivasVenugopal-DissertationApr17-Final.docx: 5793780 bytes, checksum: b6083d1e61eed44327c6ca98d0843dc4 (MD5) LICENSE.txt: 4215 bytes, checksum: 3a0d71a95b961c52e415358c38df4270 (MD5) PROQUEST_LICENSE.txt: 4561 bytes, checksum: 191925090206f5324017b16a1d5401bd (MD5) Previous issue date: 2016-04-19","Embargo set by: Seth Robbins for item 93274 Lift date: 2018-07-07T21:18:16Z Reason: Author requested closed access (OA after 2yrs) in Vireo ETD system","Limited Restriction Lifted for Item 93274 on 2018-07-08T09:15:20Z."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Entrepreneurial marketing in subsistence marketplaces"]}]}],"canonical_facts":{"dc:contributor":["Viswanathan, Madhubalan","Echambadi, Rajagopal","Mahoney, Joseph","Otnes, Cele","Rindfleisch, Aric"],"dc:creator":["Venugopal, Srinivas"],"dc:date":["2016-07-07T21:17:37Z","2018-07-08T09:15:20Z","2016-04-19","2016-05"],"dc:description":["There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum - that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. The research reported in this dissertation aims to a) provide a theoretical foundation for the notion of consumer-entrepreneur duality and b) test the implications of the aforementioned duality empirically. A key insight flowing from the investigations is that factors in the consumption domain impact important outcomes in the entrepreneurial domain and vice versa.","Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2018-05-01","The student, Srinivas Venugopal, accepted the attached license on 2016-04-18 at 08:47.","The student, Srinivas Venugopal, submitted this Dissertation for approval on 2016-04-18 at 09:04.","This Dissertation was approved for publication on 2016-04-19 at 08:14.","DSpace SAF Submission Ingestion Package generated from Vireo submission #9286 on 2016-07-07 at 14:17:05","Made available in DSpace on 2016-07-07T21:17:37Z (GMT). No. of bitstreams: 4 VENUGOPAL-DISSERTATION-2016.pdf: 1854109 bytes, checksum: f8e3d9c290a0109c220b8b0fc51c60c1 (MD5) SrinivasVenugopal-DissertationApr17-Final.docx: 5793780 bytes, checksum: b6083d1e61eed44327c6ca98d0843dc4 (MD5) LICENSE.txt: 4215 bytes, checksum: 3a0d71a95b961c52e415358c38df4270 (MD5) PROQUEST_LICENSE.txt: 4561 bytes, checksum: 191925090206f5324017b16a1d5401bd (MD5) Previous issue date: 2016-04-19","Embargo set by: Seth Robbins for item 93274 Lift date: 2018-07-07T21:18:16Z Reason: Author requested closed access (OA after 2yrs) in Vireo ETD system","Limited Restriction Lifted for Item 93274 on 2018-07-08T09:15:20Z."],"dc:format":["application/pdf"],"dc:identifier":["http://hdl.handle.net/2142/90919"],"dc:language":["en"],"dc:rights":["Copyright 2016 Srinivas Venugopal"],"dc:subject":["subsistence entrepreneurship","poverty","social justice","inclusive business"],"dc:title":["Entrepreneurial marketing in subsistence marketplaces"],"dc:type":["text"],"thesis:degree_discipline":["Business Administration"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:26:34Z"}