{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/90841"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/90841","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"The golden touch: how screen touches influence product attitude and purchase intention","abstract":"The widespread usage of touch screen devices such as smartphones and tablets has changed how people interact with mediated information. The physical action of touch is more direct in that people interact with the information on the screen, rather than indirectly via input devices like a mouse or trackpad. The goal of this study is to examine whether different ways of physically interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or incongruent haptic feeling with an iPad screen by directly touching the screen or indirectly using a mouse, and then indicated their attitude, purchase intention and valuation toward these products. The results showed that consumers assigned more value when product information was acquired by touching. However, the main effect of physical interaction on attitude and purchase intention, and interaction effect between interaction and haptic congruity were not found.","abstract_html":"The widespread usage of touch screen devices such as smartphones and tablets has changed how people interact with mediated information. The physical action of touch is more direct in that people interact with the information on the screen, rather than indirectly via input devices like a mouse or trackpad. The goal of this study is to examine whether different ways of physically interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or incongruent haptic feeling with an iPad screen by directly touching the screen or indirectly using a mouse, and then indicated their attitude, purchase intention and valuation toward these products. The results showed that consumers assigned more value when product information was acquired by touching. However, the main effect of physical interaction on attitude and purchase intention, and interaction effect between interaction and haptic congruity were not found.","abstract_has_math":false,"creators":["Hu, Xiaohan"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Wise, Kevin"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-07-07T20:35:22Z","date_published":"2016-07-07T20:35:22Z","updated_at":"2026-07-22T22:26:34Z","subjects":["Touch interface","Advertising","Consumer behavior","Online Shopping"],"languages":["en"],"rights":["Copyright 2016 Xiaohan Hu"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/90841","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Wise, Kevin"]},{"key":"dc:creator","label":"Author","values":["Hu, Xiaohan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2016-07-07T20:35:22Z","2018-07-08T09:15:30Z","2016-04-28","2016-05"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Touch interface","Advertising","Consumer behavior","Online Shopping"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2016 Xiaohan Hu"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/90841"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The widespread usage of touch screen devices such as smartphones and tablets has changed how people interact with mediated information. The physical action of touch is more direct in that people interact with the information on the screen, rather than indirectly via input devices like a mouse or trackpad. The goal of this study is to examine whether different ways of physically interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or incongruent haptic feeling with an iPad screen by directly touching the screen or indirectly using a mouse, and then indicated their attitude, purchase intention and valuation toward these products. The results showed that consumers assigned more value when product information was acquired by touching. However, the main effect of physical interaction on attitude and purchase intention, and interaction effect between interaction and haptic congruity were not found.","Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2018-05-01","The student, Xiaohan Hu, accepted the attached license on 2016-04-27 at 12:36.","The student, Xiaohan Hu, submitted this Thesis for approval on 2016-04-27 at 12:48.","This Thesis was approved for publication on 2016-04-28 at 13:32.","DSpace SAF Submission Ingestion Package generated from Vireo submission #9546 on 2016-07-07 at 13:51:02","Made available in DSpace on 2016-07-07T20:35:22Z (GMT). No. of bitstreams: 2 HU-THESIS-2016.pdf: 904799 bytes, checksum: bcb59579e61cbce65700b548c6e4585d (MD5) LICENSE.txt: 4207 bytes, checksum: 9beb58dbb11bb953f6ebdfc0a1513e7b (MD5) Previous issue date: 2016-04-28","Embargo set by: Seth Robbins for item 93194 Lift date: 2018-07-07T20:35:34Z Reason: Author requested U of Illinois access only (OA after 2yrs) in Vireo ETD system","U of I Only Restriction Lifted for Item 93194 on 2018-07-08T09:15:30Z."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["The golden touch: how screen touches influence product attitude and purchase intention"]}]}],"canonical_facts":{"dc:contributor":["Wise, Kevin"],"dc:creator":["Hu, Xiaohan"],"dc:date":["2016-07-07T20:35:22Z","2018-07-08T09:15:30Z","2016-04-28","2016-05"],"dc:description":["The widespread usage of touch screen devices such as smartphones and tablets has changed how people interact with mediated information. The physical action of touch is more direct in that people interact with the information on the screen, rather than indirectly via input devices like a mouse or trackpad. The goal of this study is to examine whether different ways of physically interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or incongruent haptic feeling with an iPad screen by directly touching the screen or indirectly using a mouse, and then indicated their attitude, purchase intention and valuation toward these products. The results showed that consumers assigned more value when product information was acquired by touching. However, the main effect of physical interaction on attitude and purchase intention, and interaction effect between interaction and haptic congruity were not found.","Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2018-05-01","The student, Xiaohan Hu, accepted the attached license on 2016-04-27 at 12:36.","The student, Xiaohan Hu, submitted this Thesis for approval on 2016-04-27 at 12:48.","This Thesis was approved for publication on 2016-04-28 at 13:32.","DSpace SAF Submission Ingestion Package generated from Vireo submission #9546 on 2016-07-07 at 13:51:02","Made available in DSpace on 2016-07-07T20:35:22Z (GMT). No. of bitstreams: 2 HU-THESIS-2016.pdf: 904799 bytes, checksum: bcb59579e61cbce65700b548c6e4585d (MD5) LICENSE.txt: 4207 bytes, checksum: 9beb58dbb11bb953f6ebdfc0a1513e7b (MD5) Previous issue date: 2016-04-28","Embargo set by: Seth Robbins for item 93194 Lift date: 2018-07-07T20:35:34Z Reason: Author requested U of Illinois access only (OA after 2yrs) in Vireo ETD system","U of I Only Restriction Lifted for Item 93194 on 2018-07-08T09:15:30Z."],"dc:format":["application/pdf"],"dc:identifier":["http://hdl.handle.net/2142/90841"],"dc:language":["en"],"dc:rights":["Copyright 2016 Xiaohan Hu"],"dc:subject":["Touch interface","Advertising","Consumer behavior","Online Shopping"],"dc:title":["The golden touch: how screen touches influence product attitude and purchase intention"],"dc:type":["text"],"thesis:degree_discipline":["Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:26:34Z"}