{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/88023"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/88023","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Recruiting composition: examining the social relations in promoting text circulation","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","abstract_has_math":false,"creators":["Marks-Dubbs, Kaitlin"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"English","degree_department":null,"school":null,"contributors":["Prior, Paul A.","Prior, Paul","Hawisher, Gail E.","Schaffner, Spencer W.","Mortensen, Peter L."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-29T20:38:19Z","date_published":"2015-09-29T20:38:19Z","updated_at":"2026-07-22T22:26:31Z","subjects":["literacy sponsorship","composite sponsorship","dislocated sponsorship","confluent sponsorship","recomposition","recruiting composition"],"languages":["en"],"rights":["Copyright 2015 Kaitlin Marks-Dubbs"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/88023","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Prior, Paul A.","Prior, Paul","Hawisher, Gail E.","Schaffner, Spencer W.","Mortensen, Peter L."]},{"key":"dc:creator","label":"Author","values":["Marks-Dubbs, Kaitlin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-29T20:38:19Z","2015-08","2015-07-10","2015-8"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["English"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["literacy sponsorship","composite sponsorship","dislocated sponsorship","confluent sponsorship","recomposition","recruiting composition"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2015 Kaitlin Marks-Dubbs"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/88023"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","The student, Kaitlin Marks-Dubbs, accepted the attached license on 2015-07-10 at 12:45.","The student, Kaitlin Marks-Dubbs, submitted this Dissertation for approval on 2015-07-10 at 13:00.","This Dissertation was approved for publication on 2015-07-10 at 16:11.","DSpace SAF Submission Ingestion Package generated from Vireo submission #8407 on 2015-09-29 at 13:22:37","Made available in DSpace on 2015-09-29T20:38:19Z (GMT). No. of bitstreams: 3 MARKS-DUBBS-DISSERTATION-2015.pdf: 11497213 bytes, checksum: 3b1ecab9f831ccd373c369156c47eba6 (MD5) Marks-Dubbs Dissertation 7 10 15 3.pdf: 11497213 bytes, checksum: 3b1ecab9f831ccd373c369156c47eba6 (MD5) LICENSE.txt: 4216 bytes, checksum: 182a9cb73d8729780c97fb0a70de48ee (MD5) Previous issue date: 2015-07-10","This dissertation examines how phenomena of recomposition relate to notions of literacy sponsorship. Several examples I examine demonstrate explicit practices of composing for strategic recomposition (Ridolfo and DeVoss 2009), such as retailer Babeland’s recruitment of Facebook users to spread its brand name and sex-positive ideology to potential consumers; social activist clementine cannibal’s recruitment of grrrls to spread feminist ideology throughout their virtual and geopolitical communities; and the National Institute of Mental Health (NIMH) and Center for Disease Control’s (CDC) recruitment of reporters, bloggers, and social network users to prevent the spread of suicide contagion. As digital technologies and networks have increasingly facilitated methods for recomposing and recirculating texts as consumer-producers, the study of sponsorship as a phenomenon that structures channels for information distribution and that acts upon those who consume sponsored writers’ texts has gained in importance. However, my study of interactions between text-promoters and their sharers and of a series of outbreak narratives portraying the circulation of popular or purportedly dangerous texts uncovers the inadequacies of existing frameworks—top-down sponsorship, memetics, and virality—for conceptualizing the production and spread of texts. These constructions, I find, frequently reduce complex social relations to analogical models that portray sponsored writers, text-sharers, and readers as acted upon, afflicted, or otherwise interpellated. I argue that rather than simply describing or even illuminating systems of compositional activity, these conceptual frameworks can operate to favor producers who wish to efface their involvement in promoting certain interests and that richer understandings of compositional participation are required to recover participants’ agency within the necessarily collaborative activities of circulating composition."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Recruiting composition: examining the social relations in promoting text circulation"]}]}],"canonical_facts":{"dc:contributor":["Prior, Paul A.","Prior, Paul","Hawisher, Gail E.","Schaffner, Spencer W.","Mortensen, Peter L."],"dc:creator":["Marks-Dubbs, Kaitlin"],"dc:date":["2015-09-29T20:38:19Z","2015-08","2015-07-10","2015-8"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","The student, Kaitlin Marks-Dubbs, accepted the attached license on 2015-07-10 at 12:45.","The student, Kaitlin Marks-Dubbs, submitted this Dissertation for approval on 2015-07-10 at 13:00.","This Dissertation was approved for publication on 2015-07-10 at 16:11.","DSpace SAF Submission Ingestion Package generated from Vireo submission #8407 on 2015-09-29 at 13:22:37","Made available in DSpace on 2015-09-29T20:38:19Z (GMT). No. of bitstreams: 3 MARKS-DUBBS-DISSERTATION-2015.pdf: 11497213 bytes, checksum: 3b1ecab9f831ccd373c369156c47eba6 (MD5) Marks-Dubbs Dissertation 7 10 15 3.pdf: 11497213 bytes, checksum: 3b1ecab9f831ccd373c369156c47eba6 (MD5) LICENSE.txt: 4216 bytes, checksum: 182a9cb73d8729780c97fb0a70de48ee (MD5) Previous issue date: 2015-07-10","This dissertation examines how phenomena of recomposition relate to notions of literacy sponsorship. Several examples I examine demonstrate explicit practices of composing for strategic recomposition (Ridolfo and DeVoss 2009), such as retailer Babeland’s recruitment of Facebook users to spread its brand name and sex-positive ideology to potential consumers; social activist clementine cannibal’s recruitment of grrrls to spread feminist ideology throughout their virtual and geopolitical communities; and the National Institute of Mental Health (NIMH) and Center for Disease Control’s (CDC) recruitment of reporters, bloggers, and social network users to prevent the spread of suicide contagion. As digital technologies and networks have increasingly facilitated methods for recomposing and recirculating texts as consumer-producers, the study of sponsorship as a phenomenon that structures channels for information distribution and that acts upon those who consume sponsored writers’ texts has gained in importance. However, my study of interactions between text-promoters and their sharers and of a series of outbreak narratives portraying the circulation of popular or purportedly dangerous texts uncovers the inadequacies of existing frameworks—top-down sponsorship, memetics, and virality—for conceptualizing the production and spread of texts. These constructions, I find, frequently reduce complex social relations to analogical models that portray sponsored writers, text-sharers, and readers as acted upon, afflicted, or otherwise interpellated. I argue that rather than simply describing or even illuminating systems of compositional activity, these conceptual frameworks can operate to favor producers who wish to efface their involvement in promoting certain interests and that richer understandings of compositional participation are required to recover participants’ agency within the necessarily collaborative activities of circulating composition."],"dc:format":["application/pdf"],"dc:identifier":["http://hdl.handle.net/2142/88023"],"dc:language":["en"],"dc:rights":["Copyright 2015 Kaitlin Marks-Dubbs"],"dc:subject":["literacy sponsorship","composite sponsorship","dislocated sponsorship","confluent sponsorship","recomposition","recruiting composition"],"dc:title":["Recruiting composition: examining the social relations in promoting text circulation"],"dc:type":["text"],"thesis:degree_discipline":["English"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:26:31Z"}