{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/87496"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/87496","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"The Effects of Nonverbal Content in Political Spot Advertisements: The Interaction of Candidate Visual Presentation and Verbal Appeal Type","abstract":"The results indicate that individuals are more confident in their beliefs about candidates when they have ample opportunity to see and hear the candidate. The findings also demonstrate that appeals based on a candidate's record of accomplishments are more effective than appeals based on a candidate's agenda. In addition, a pattern of dependable interactions was observed which suggests that when candidates do appeal to voters based on their agenda, viewer responses are more favorable when the candidate nonverbal presence is high. Finally, the findings support the view that, contrary to conventional wisdom, variations in verbal content have more influence on viewers' responses to candidates than do variations in nonverbal content. The results argue for further study to account for these findings and to explore effects due to the specific manner in which the candidates are presented nonverbally.","abstract_html":"The results indicate that individuals are more confident in their beliefs about candidates when they have ample opportunity to see and hear the candidate. The findings also demonstrate that appeals based on a candidate's record of accomplishments are more effective than appeals based on a candidate's agenda. In addition, a pattern of dependable interactions was observed which suggests that when candidates do appeal to voters based on their agenda, viewer responses are more favorable when the candidate nonverbal presence is high. Finally, the findings support the view that, contrary to conventional wisdom, variations in verbal content have more influence on viewers' responses to candidates than do variations in nonverbal content. The results argue for further study to account for these findings and to explore effects due to the specific manner in which the candidates are presented nonverbally.","abstract_has_math":false,"creators":["Hale, Scott L."],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Speech Communication","degree_department":null,"school":null,"contributors":["Swanson, David L."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-28T16:04:40Z","date_published":"2015-09-28T16:04:40Z","updated_at":"2026-07-22T22:26:30Z","subjects":["Political Science, General"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(MiAaPQ)AAI3017089"],"render_values":[{"text":"(MiAaPQ)AAI3017089","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/87496","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Swanson, David L."]},{"key":"dc:creator","label":"Author","values":["Hale, Scott L."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-28T16:04:40Z","10000-01-01","2001"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Speech Communication"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Political Science, General"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/87496","(MiAaPQ)AAI3017089"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The results indicate that individuals are more confident in their beliefs about candidates when they have ample opportunity to see and hear the candidate. 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The findings also demonstrate that appeals based on a candidate's record of accomplishments are more effective than appeals based on a candidate's agenda. In addition, a pattern of dependable interactions was observed which suggests that when candidates do appeal to voters based on their agenda, viewer responses are more favorable when the candidate nonverbal presence is high. Finally, the findings support the view that, contrary to conventional wisdom, variations in verbal content have more influence on viewers' responses to candidates than do variations in nonverbal content. The results argue for further study to account for these findings and to explore effects due to the specific manner in which the candidates are presented nonverbally.","Made available in DSpace on 2015-09-28T16:04:40Z (GMT). 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