{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/86607"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/86607","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Disempowering Through Definition: A Dialogic Ethics for Understanding Consumer Vulnerability Through Nike's 'Mike and Spike' Advertising and African American Consumer History","abstract":"\"I propose a dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through sweeping generalizations neglects to empower the oppressed by giving them voice in the encounter. When definitions of vulnerability are instituted in cultural and social structures of meaning without appropriate respect for and discourse with those so-named, then we risk instituting a culture of silence from the oppressed or \"\"vulnerable.\"\" This dehumanizes the oppressed and diffuses the structures of accountability that come with liberation. Instead, we must engage in true dialogue that accepts multiple voices, presents message that enable critical consciousness and empowers the participants, acknowledges the historical circumstances of our language in discourse, and promotes our humanness, which we find in relation to others.\"","abstract_html":""I propose a dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through sweeping generalizations neglects to empower the oppressed by giving them voice in the encounter. When definitions of vulnerability are instituted in cultural and social structures of meaning without appropriate respect for and discourse with those so-named, then we risk instituting a culture of silence from the oppressed or ""vulnerable."" This dehumanizes the oppressed and diffuses the structures of accountability that come with liberation. Instead, we must engage in true dialogue that accepts multiple voices, presents message that enable critical consciousness and empowers the participants, acknowledges the historical circumstances of our language in discourse, and promotes our humanness, which we find in relation to others."","abstract_has_math":false,"creators":["Coleman, Catherine Adelaide"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Communications","degree_department":null,"school":null,"contributors":["Chambers, Jason P."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-28T15:15:48Z","date_published":"2015-09-28T15:15:48Z","updated_at":"2026-07-22T22:26:27Z","subjects":["Business Administration, Marketing"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(MiAaPQ)AAI3430852"],"render_values":[{"text":"(MiAaPQ)AAI3430852","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/86607","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Chambers, Jason P."]},{"key":"dc:creator","label":"Author","values":["Coleman, Catherine Adelaide"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-28T15:15:48Z","10000-01-01","2010"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communications"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/86607","(MiAaPQ)AAI3430852"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["\"I propose a dialogic ethics as a framework for understanding vulnerability and responsibility in consumer environments. 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Paulo Freire, in particular, helps us to understand that our humanity is bound in dialogue. Dialogue requires co-participation. The naming of groups as vulnerable through sweeping generalizations neglects to empower the oppressed by giving them voice in the encounter. When definitions of vulnerability are instituted in cultural and social structures of meaning without appropriate respect for and discourse with those so-named, then we risk instituting a culture of silence from the oppressed or \"\"vulnerable.\"\" This dehumanizes the oppressed and diffuses the structures of accountability that come with liberation. Instead, we must engage in true dialogue that accepts multiple voices, presents message that enable critical consciousness and empowers the participants, acknowledges the historical circumstances of our language in discourse, and promotes our humanness, which we find in relation to others.\"","Made available in DSpace on 2015-09-28T15:15:48Z (GMT). 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