{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/86597"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/86597","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Taming Consumer Culture: A Contractarian Ethic for Advertising","abstract":"This work proposes three principles and one imperative as the philosophical foundations for an ethic in advertising based on the social contract of Jean-Jacques Rousseau (1762) and the contemporary work of John Rawls (1971). The central claim is that advertising is a social institution of import situated within the broader concept of consumer culture, and as such, its social and cultural influence cannot be ignored. The following chapters provide a descriptive analysis of the classical theorists of the social contract; Rawls' principles of justice as fairness; contemporary theorists and applications; and the historical backdrop of the social contract and consumer culture in early America. Two examples of advertising as a practice of consumer culture are presented in a chapter on media and the dispersion of food myths to the public and a chapter on childhood obesity and the advertising of junk foods. These chapters support the call for an ethic based on the principles of contractarianism by exerting three principles: (1) acknowledge advertising as a social institution that generates textual meanings of significance, influence and impact on society; (2) in light of the first principle, create advertising campaigns in terms of its impact and consequence; and (3) make beneficence a constant priority. Additionally, a separate imperative is presented to emphasize the necessity for a rethinking of terms regarding the consumer versus the individual.","abstract_html":"This work proposes three principles and one imperative as the philosophical foundations for an ethic in advertising based on the social contract of Jean-Jacques Rousseau (1762) and the contemporary work of John Rawls (1971). The central claim is that advertising is a social institution of import situated within the broader concept of consumer culture, and as such, its social and cultural influence cannot be ignored. The following chapters provide a descriptive analysis of the classical theorists of the social contract; Rawls' principles of justice as fairness; contemporary theorists and applications; and the historical backdrop of the social contract and consumer culture in early America. Two examples of advertising as a practice of consumer culture are presented in a chapter on media and the dispersion of food myths to the public and a chapter on childhood obesity and the advertising of junk foods. These chapters support the call for an ethic based on the principles of contractarianism by exerting three principles: (1) acknowledge advertising as a social institution that generates textual meanings of significance, influence and impact on society; (2) in light of the first principle, create advertising campaigns in terms of its impact and consequence; and (3) make beneficence a constant priority. Additionally, a separate imperative is presented to emphasize the necessity for a rethinking of terms regarding the consumer versus the individual.","abstract_has_math":false,"creators":["Jamison, Kathy"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Communications","degree_department":null,"school":null,"contributors":["Clifford Christians"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-28T15:15:45Z","date_published":"2015-09-28T15:15:45Z","updated_at":"2026-07-22T22:26:27Z","subjects":["Business Administration, Marketing"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(MiAaPQ)AAI3337807"],"render_values":[{"text":"(MiAaPQ)AAI3337807","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/86597","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Clifford Christians"]},{"key":"dc:creator","label":"Author","values":["Jamison, Kathy"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-28T15:15:45Z","10000-01-01","2008"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communications"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/86597","(MiAaPQ)AAI3337807"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This work proposes three principles and one imperative as the philosophical foundations for an ethic in advertising based on the social contract of Jean-Jacques Rousseau (1762) and the contemporary work of John Rawls (1971). The central claim is that advertising is a social institution of import situated within the broader concept of consumer culture, and as such, its social and cultural influence cannot be ignored. The following chapters provide a descriptive analysis of the classical theorists of the social contract; Rawls' principles of justice as fairness; contemporary theorists and applications; and the historical backdrop of the social contract and consumer culture in early America. Two examples of advertising as a practice of consumer culture are presented in a chapter on media and the dispersion of food myths to the public and a chapter on childhood obesity and the advertising of junk foods. These chapters support the call for an ethic based on the principles of contractarianism by exerting three principles: (1) acknowledge advertising as a social institution that generates textual meanings of significance, influence and impact on society; (2) in light of the first principle, create advertising campaigns in terms of its impact and consequence; and (3) make beneficence a constant priority. Additionally, a separate imperative is presented to emphasize the necessity for a rethinking of terms regarding the consumer versus the individual.","Made available in DSpace on 2015-09-28T15:15:45Z (GMT). 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The central claim is that advertising is a social institution of import situated within the broader concept of consumer culture, and as such, its social and cultural influence cannot be ignored. The following chapters provide a descriptive analysis of the classical theorists of the social contract; Rawls' principles of justice as fairness; contemporary theorists and applications; and the historical backdrop of the social contract and consumer culture in early America. Two examples of advertising as a practice of consumer culture are presented in a chapter on media and the dispersion of food myths to the public and a chapter on childhood obesity and the advertising of junk foods. These chapters support the call for an ethic based on the principles of contractarianism by exerting three principles: (1) acknowledge advertising as a social institution that generates textual meanings of significance, influence and impact on society; (2) in light of the first principle, create advertising campaigns in terms of its impact and consequence; and (3) make beneficence a constant priority. Additionally, a separate imperative is presented to emphasize the necessity for a rethinking of terms regarding the consumer versus the individual.","Made available in DSpace on 2015-09-28T15:15:45Z (GMT). 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