Individualism and Sport in Modern China Beyond the Myth of Collectivism
"The findings of this study revealed that the respondents significantly favored collectivist beliefs regarding the functions of ""sport for all"", whereas they were motivated to take part in sport more for individualist reasons. Also, they endorsed collectivist values of sport and appeals of group sport participation more strongly than the individualist ones. Moreover, this study also found certain variations in individualist/collectivist orientation along fines of age, gender, education, and income. Finally, the relationship between individualism and sport in China is discussed and implications for theory and practice as well as for future study are indicated."
University of Illinois - Urbana-Champaign
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University of Illinois at Urbana-Champaign