{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/84560"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/84560","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Performance Implications of Multi -Partner Channel Relationships","abstract":"Based on the theoretical arguments from transaction cost analysis, agency theory, and social exchange theory, the dissertation examined a model of relationship strength as a function of dependence and relationship fairness perception, developed a classification schema for multi-partner relationships, and tested performance differences of each category of multi-partner relationships. The findings support the significant role of social interactions in forging strong relationships in economically motivated relationships. 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