{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/84545"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/84545","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Automaticity and Control in the Effect of Arousal on Persuasion","abstract":"The study failed to detect the mediating role of accessibility and attribution. This failure is likely to be due to issues related to the measurement sequence. However, the study did show differences in the moderating role of awareness under the different processing strategy conditions. The results show that under substantive processing, awareness reverses the effect of arousal on judgment. These results are consistent with both the predictions based on the spreading activation mechanism and with past research. Under heuristic processing arousal affects judgment only under high-awareness condition, but had insignificant effect under low awareness condition. These results contradict both the hypothesis and earlier research on misattribution. These distinct moderating roles of awareness under different processing conditions can be attributed to differences in the mechanisms underlying the effect of arousal on judgment.","abstract_html":"The study failed to detect the mediating role of accessibility and attribution. This failure is likely to be due to issues related to the measurement sequence. However, the study did show differences in the moderating role of awareness under the different processing strategy conditions. The results show that under substantive processing, awareness reverses the effect of arousal on judgment. These results are consistent with both the predictions based on the spreading activation mechanism and with past research. Under heuristic processing arousal affects judgment only under high-awareness condition, but had insignificant effect under low awareness condition. These results contradict both the hypothesis and earlier research on misattribution. These distinct moderating roles of awareness under different processing conditions can be attributed to differences in the mechanisms underlying the effect of arousal on judgment.","abstract_has_math":false,"creators":["Riemer, Hila"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Viswanathan, Madhubalan"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-25T22:21:34Z","date_published":"2015-09-25T22:21:34Z","updated_at":"2026-07-22T22:26:23Z","subjects":["Psychology, Experimental"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(MiAaPQ)AAI3199124"],"render_values":[{"text":"(MiAaPQ)AAI3199124","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/84545","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Viswanathan, Madhubalan"]},{"key":"dc:creator","label":"Author","values":["Riemer, Hila"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-25T22:21:34Z","10000-01-01","2005"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Psychology, Experimental"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/84545","(MiAaPQ)AAI3199124"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The study failed to detect the mediating role of accessibility and attribution. 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However, the study did show differences in the moderating role of awareness under the different processing strategy conditions. The results show that under substantive processing, awareness reverses the effect of arousal on judgment. These results are consistent with both the predictions based on the spreading activation mechanism and with past research. Under heuristic processing arousal affects judgment only under high-awareness condition, but had insignificant effect under low awareness condition. These results contradict both the hypothesis and earlier research on misattribution. These distinct moderating roles of awareness under different processing conditions can be attributed to differences in the mechanisms underlying the effect of arousal on judgment.","Made available in DSpace on 2015-09-25T22:21:34Z (GMT). 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