{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/84523"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/84523","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Idea Generation in New Product Development: A Cognitive Framework of the Fuzzy Front End","abstract":"The contributions of this research are three-fold. First, we build an integrative theoretical framework examining the antecedents to successful new product idea generation by combining organizational cognition constructs and frameworks. Second, the two guiding conceptual frameworks used to build the integrative theory (market interpretation modes and organizational cognition mechanisms) are empirically tested and result in newly developed and tested measures. 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