{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/78777"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/78777","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Relationship marketing in agribusiness: a case study","abstract":"The primary objective of this thesis research is to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. An embedded case study was conducted to take a preliminary, exploratory, and conservative first step among identifying relationship marketing in the agribusiness industry. The host organization, its employees, and their relationships were used to conduct the case study The relationship marketing literature is more or less structured around key themes: its definitions, constructs, relationship types, strategies, theory or economic contributions, and empirics. This case study is built around the acceptance and acknowledgement of these theoretical themes and propositions – utilizing key relationship marketing constructs as the foundation to develop an interview dialogue between myself and employees of the focal firm. The neutrality of questions asked within the interviews were developed to produce results that would explicitly describe the relationship marketing environment, via these employees’ relationships and responses, within this organization. After complete understanding and inductive coding of each interview transcript in its entirety, results from this case study were generated alongside the theoretical propositions suggested within the relationship marketing literature.","abstract_html":"The primary objective of this thesis research is to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. An embedded case study was conducted to take a preliminary, exploratory, and conservative first step among identifying relationship marketing in the agribusiness industry. The host organization, its employees, and their relationships were used to conduct the case study The relationship marketing literature is more or less structured around key themes: its definitions, constructs, relationship types, strategies, theory or economic contributions, and empirics. This case study is built around the acceptance and acknowledgement of these theoretical themes and propositions – utilizing key relationship marketing constructs as the foundation to develop an interview dialogue between myself and employees of the focal firm. The neutrality of questions asked within the interviews were developed to produce results that would explicitly describe the relationship marketing environment, via these employees’ relationships and responses, within this organization. After complete understanding and inductive coding of each interview transcript in its entirety, results from this case study were generated alongside the theoretical propositions suggested within the relationship marketing literature.","abstract_has_math":false,"creators":["Sirles, Hilary Joan"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Agricultural & Applied Economics","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-07-22T22:45:59Z","date_published":"2015-07-22T22:45:59Z","updated_at":"2026-07-22T22:26:12Z","subjects":["relationship marketing","agribusiness","services industry","industrial marketing","trust","commitment","cooperation","service","concern","interaction","communication","value"],"languages":["en"],"rights":["Copyright 2015 Hilary Sirles"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/78777","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Sirles, Hilary Joan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-07-22T22:45:59Z","2017-07-23T09:15:25Z","2015-05","2015-04-27","2015-5"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Agricultural & Applied Economics"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["relationship marketing","agribusiness","services industry","industrial marketing","trust","commitment","cooperation","service","concern","interaction","communication","value"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2015 Hilary Sirles"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/78777"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The primary objective of this thesis research is to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. 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After complete understanding and inductive coding of each interview transcript in its entirety, results from this case study were generated alongside the theoretical propositions suggested within the relationship marketing literature.","Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2017-05-01","The student, Hilary Sirles, accepted the attached license on 2015-04-22 at 19:32.","The student, Hilary Sirles, submitted this Thesis for approval on 2015-04-22 at 19:40.","This Thesis was approved for publication on 2015-04-27 at 09:36.","DSpace SAF Submission Ingestion Package generated from Vireo submission #8041 on 2015-07-22 at 14:26:21","Made available in DSpace on 2015-07-22T22:45:59Z (GMT). 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An embedded case study was conducted to take a preliminary, exploratory, and conservative first step among identifying relationship marketing in the agribusiness industry. The host organization, its employees, and their relationships were used to conduct the case study The relationship marketing literature is more or less structured around key themes: its definitions, constructs, relationship types, strategies, theory or economic contributions, and empirics. This case study is built around the acceptance and acknowledgement of these theoretical themes and propositions – utilizing key relationship marketing constructs as the foundation to develop an interview dialogue between myself and employees of the focal firm. The neutrality of questions asked within the interviews were developed to produce results that would explicitly describe the relationship marketing environment, via these employees’ relationships and responses, within this organization. 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