{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/77300"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/77300","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Media Use and Time of Decision in the 1980 Presidential Election","abstract":"This study followed 209 registered voters through the 1980 presidential campaign period as they made their decision among Democratic incumbent Carter, Republican challenger Reagan, and Independent party candidate John Anderson. It follows the panel design of previous mass commmunication election studies; Lazarsfeld (1940), Berelson (1944), Mendelsohn and O'Keefe (1972), Chaffee and Choe (1976).","abstract_html":"This study followed 209 registered voters through the 1980 presidential campaign period as they made their decision among Democratic incumbent Carter, Republican challenger Reagan, and Independent party candidate John Anderson. It follows the panel design of previous mass commmunication election studies; Lazarsfeld (1940), Berelson (1944), Mendelsohn and O'Keefe (1972), Chaffee and Choe (1976).","abstract_has_math":false,"creators":["Goldman, Steven Bennett"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Speech Communication","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-05-13T15:38:31Z","date_published":"2015-05-13T15:38:31Z","updated_at":"2026-07-22T22:26:10Z","subjects":["Mass Communications","Journalism","Political Science, General"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(UMI)AAI8823136"],"render_values":[{"text":"(UMI)AAI8823136","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/77300","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Goldman, Steven Bennett"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-05-13T15:38:31Z","10000-01-01","1988"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Speech Communication"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Mass Communications","Journalism","Political Science, General"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/77300","(UMI)AAI8823136"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This study followed 209 registered voters through the 1980 presidential campaign period as they made their decision among Democratic incumbent Carter, Republican challenger Reagan, and Independent party candidate John Anderson. It follows the panel design of previous mass commmunication election studies; Lazarsfeld (1940), Berelson (1944), Mendelsohn and O'Keefe (1972), Chaffee and Choe (1976).","The effects of difficult decision-making and use of media in a complex race were seen as a weak Carter and a locally-popular third-party candidate apparently caused many to delay their choice.","Through three waves of interviews, respondents were categorized as precampaign (26% of respondents), campaign (24%), post-debate (33%) or last-minute (17%) deciders. The different television, newspaper use, other communicaton behaviors and demographics (including measures of political affiliations, candidate issue and image scales) for these groups were analyzed utilizing the uses-and-gratifications approach of an active, selective audience.","Results. The earliest deciders had the highest relative use of the various communications channels at the earliest measurement. However, their relative use varied as other decision groups increased or decreased their relative media attention. The group of voters who decide gradually, at some point during the campaign (but not at a particular event, such as a debate), showed an increase in attention to political information in the media around their decision time. The people who make their final decision around the time of a major event during the campaign (a debate, a disclosure, a position statement) demonstrated use of the media centered around the channel that best informed them about that event. Last-Minute deciders may be seen as a special case of the "event" deciders. For this group, the event is the imminent Election Day itself. They would turn to the most readily available or habitual medium, television.","Made available in DSpace on 2015-05-13T15:38:31Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 8823136.PDF: 7820169 bytes, checksum: 88d6967e202109e734e3e46a8fd3cba0 (MD5) Previous issue date: 1988","Embargo set by: Seth Robbins for item 78511 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","U of I Only","172 p.","Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988."]},{"key":"dc:title","label":"Title","values":["Media Use and Time of Decision in the 1980 Presidential Election"]}]}],"canonical_facts":{"dc:creator":["Goldman, Steven Bennett"],"dc:date":["2015-05-13T15:38:31Z","10000-01-01","1988"],"dc:description":["This study followed 209 registered voters through the 1980 presidential campaign period as they made their decision among Democratic incumbent Carter, Republican challenger Reagan, and Independent party candidate John Anderson. It follows the panel design of previous mass commmunication election studies; Lazarsfeld (1940), Berelson (1944), Mendelsohn and O'Keefe (1972), Chaffee and Choe (1976).","The effects of difficult decision-making and use of media in a complex race were seen as a weak Carter and a locally-popular third-party candidate apparently caused many to delay their choice.","Through three waves of interviews, respondents were categorized as precampaign (26% of respondents), campaign (24%), post-debate (33%) or last-minute (17%) deciders. The different television, newspaper use, other communicaton behaviors and demographics (including measures of political affiliations, candidate issue and image scales) for these groups were analyzed utilizing the uses-and-gratifications approach of an active, selective audience.","Results. The earliest deciders had the highest relative use of the various communications channels at the earliest measurement. However, their relative use varied as other decision groups increased or decreased their relative media attention. The group of voters who decide gradually, at some point during the campaign (but not at a particular event, such as a debate), showed an increase in attention to political information in the media around their decision time. The people who make their final decision around the time of a major event during the campaign (a debate, a disclosure, a position statement) demonstrated use of the media centered around the channel that best informed them about that event. Last-Minute deciders may be seen as a special case of the "event" deciders. For this group, the event is the imminent Election Day itself. They would turn to the most readily available or habitual medium, television.","Made available in DSpace on 2015-05-13T15:38:31Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 8823136.PDF: 7820169 bytes, checksum: 88d6967e202109e734e3e46a8fd3cba0 (MD5) Previous issue date: 1988","Embargo set by: Seth Robbins for item 78511 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","U of I Only","172 p.","Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988."],"dc:identifier":["http://hdl.handle.net/2142/77300","(UMI)AAI8823136"],"dc:language":["eng"],"dc:subject":["Mass Communications","Journalism","Political Science, General"],"dc:title":["Media Use and Time of Decision in the 1980 Presidential Election"],"dc:type":["text"],"thesis:degree_discipline":["Speech Communication"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:26:10Z"}