Advertising Deception, Consumer Research and Puffery: An Inquiry Into Puffery's Power and Potential to Mislead Consumers
type: CreativeWork
description: Made available in DSpace on 2015-05-13T15:18:54Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7913596.PDF: 6330210 bytes, checksum: 50be316fbff07afab868d1f4d3cdca1b (MD5) Previous issue date: 1978
abstract: Made available in DSpace on 2015-05-13T15:18:54Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7913596.PDF: 6330210 bytes, checksum: 50be316fbff07afab868d1f4d3cdca1b (MD5) Previous issue date: 1978
author: Rotfeld, Herbert Jack
language: eng
keywords: Business Administration, Marketing
date published: 2015-05-13T15:18:54Z
date modified: 2026-07-22T22:26:10Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/77079