{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/72796"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/72796","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"\"\"\"You can fool some of the people some of the time\"\": perspective by incongruity in Ballyhoo magazine, 1931-1932\"","abstract":"This study analyzes two years of images from Ballyhoo magazine (1931-1932) as a form of visual rhetoric. I analyze the visual rhetoric of Ballyhoo to illustrate how it treated three important issues of 1930s America. First, Ballyhoo portrays Prohibition as a detrimental policy and scapegoats its creators and maintainers. Second, Ballyhoo comments on the Great Depression by both ridiculing the wealthy and powerful and identifying the ironies of living poor amid the Depression. Finally, in its critiques of consumer culture, and especially advertising, Ballyhoo employs parody to rhetorical effect by mocking the entire advertising enterprise. This study contextualizes, analyzes, and interprets Ballyhoo’s production of perspective by incongruity on the most pressing issues of the early 1930s. Ultimately, Ballyhoo succeeded in constructing a critical rhetoric of incongruity that was both timely in the 1930s and foundational to contemporary critiques that employ perspective by incongruity.","abstract_html":"This study analyzes two years of images from Ballyhoo magazine (1931-1932) as a form of visual rhetoric. I analyze the visual rhetoric of Ballyhoo to illustrate how it treated three important issues of 1930s America. First, Ballyhoo portrays Prohibition as a detrimental policy and scapegoats its creators and maintainers. Second, Ballyhoo comments on the Great Depression by both ridiculing the wealthy and powerful and identifying the ironies of living poor amid the Depression. Finally, in its critiques of consumer culture, and especially advertising, Ballyhoo employs parody to rhetorical effect by mocking the entire advertising enterprise. This study contextualizes, analyzes, and interprets Ballyhoo’s production of perspective by incongruity on the most pressing issues of the early 1930s. Ultimately, Ballyhoo succeeded in constructing a critical rhetoric of incongruity that was both timely in the 1930s and foundational to contemporary critiques that employ perspective by incongruity.","abstract_has_math":false,"creators":["Cooper, Troy"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Speech Communication","degree_department":null,"school":null,"contributors":["Stole, Inger L.","Finnegan, Cara A.","Ono, Kent A.","Murphy, John M."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-01-21T19:48:17Z","date_published":"2015-01-21T19:48:17Z","updated_at":"2026-07-22T22:26:07Z","subjects":["Perspective by incongruity","Ballyhoo","Parody","Visual rhetoric"],"languages":["en"],"rights":["Copyright 2014 Troy Cooper"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/72796","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Stole, Inger L.","Finnegan, Cara A.","Ono, Kent A.","Murphy, John M."]},{"key":"dc:creator","label":"Author","values":["Cooper, Troy"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-01-21T19:48:17Z","2014-12","2015-01-21"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Speech Communication"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Perspective by incongruity","Ballyhoo","Parody","Visual rhetoric"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2014 Troy Cooper"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/72796"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This study analyzes two years of images from Ballyhoo magazine (1931-1932) as a form of visual rhetoric. 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Finally, in its critiques of consumer culture, and especially advertising, Ballyhoo employs parody to rhetorical effect by mocking the entire advertising enterprise. This study contextualizes, analyzes, and interprets Ballyhoo’s production of perspective by incongruity on the most pressing issues of the early 1930s. Ultimately, Ballyhoo succeeded in constructing a critical rhetoric of incongruity that was both timely in the 1930s and foundational to contemporary critiques that employ perspective by incongruity.","Item withdrawn by Laura Spradlin (lspradl2@illinois.edu) on 2014-12-05T13:59:00Z Item was in collections: University of Illinois Theses & Dissertations (ID: 1) No. of bitstreams: 1 Cooper_Troy.pdf: 6343631 bytes, checksum: 32accd815cb11743fdf047ac9179b142 (MD5)","Made available in DSpace on 2015-01-21T19:48:17Z (GMT). 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