Function and Effects of Affect and Constituent Demand in Dyadic Bargaining for Economic Goods and Services
type: CreativeWork
description: Bargaining is presented as a pervasive and important human behavior. It is defined and its role in marketing, especially marketing channels is clarified. A review of several different fields describes research that has been done on bargaining behavior by economists, social psychologists, behaviorists, and business professionals.
abstract: Bargaining is presented as a pervasive and important human behavior. It is defined and its role in marketing, especially marketing channels is clarified. A review of several different fields describes research that has been done on bargaining behavior by economists, social psychologists, behaviorists, and business professionals.
author: Swensen, Graham Knude
keywords: Business Administration, Marketing
date published: 2014-12-15T23:30:34Z
date modified: 2026-07-22T22:26:02Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/70473