Function and Effects of Affect and Constituent Demand in Dyadic Bargaining for Economic Goods and Services
Bargaining is presented as a pervasive and important human behavior. It is defined and its role in marketing, especially marketing channels is clarified. A review of several different fields describes research that has been done on bargaining behavior by economists, social psychologists, behaviorists, and business professionals.
University of Illinois - Urbana-Champaign
Networked Digital Library of Theses and Dissertations
University of Illinois at Urbana-Champaign