Efforts to Solve Real-Life Marketing Problems and Related Learning Activities
The problem focus of this study is: What is the relationship between efforts to solve real-life marketing problems and the problem solver's learning activities? The study contributes to theoreticans' and educators' understanding of the relationship between education and performance by: (a) revealing significant associations between learning activities and problem solving and (b) providing a new model which describes the problem-solving situations that motivate learning activities.
University of Illinois - Urbana-Champaign
Networked Digital Library of Theses and Dissertations
University of Illinois at Urbana-Champaign