{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/50414"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/50414","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Television viewership and rivalry in the National Football League","abstract":"Rivalry is competition for the same objective or for superiority in the same field. Sport is replete of rivalries between teams within region or division, offering a desirable living laboratory. Moreover, rivalry influences demand for sport, infusing significance to each match. Especially in the National Football League, the most watched league in the United States, divisional teams are considered to be in rivalrous relationships. However, relatively little attention have been paid to the rivalry effect in the television viewership, especially examining the within-game changes. Moreover, most of the studies in sport context have heavily focused on home market games. This thesis therefore investigates the effect of rivalry on sports viewership of out-of-market games to shed light on how sports fans may act when rival teams are involved.","abstract_html":"Rivalry is competition for the same objective or for superiority in the same field. Sport is replete of rivalries between teams within region or division, offering a desirable living laboratory. Moreover, rivalry influences demand for sport, infusing significance to each match. Especially in the National Football League, the most watched league in the United States, divisional teams are considered to be in rivalrous relationships. However, relatively little attention have been paid to the rivalry effect in the television viewership, especially examining the within-game changes. Moreover, most of the studies in sport context have heavily focused on home market games. This thesis therefore investigates the effect of rivalry on sports viewership of out-of-market games to shed light on how sports fans may act when rival teams are involved.","abstract_has_math":false,"creators":["Sung, Ho Jun"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Recreation, Sport, and Tourism","degree_department":null,"school":null,"contributors":["Tainsky, Scott"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-09-16T17:12:44Z","date_published":"2014-09-16T17:12:44Z","updated_at":"2026-07-22T22:25:40Z","subjects":["sport economics","National Football League (NFL)","rivalry","out-of-market games","intra-game ratings","schadenfreude"],"languages":["en"],"rights":["Copyright 2014 Hojun Sung"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/50414","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Tainsky, Scott"]},{"key":"dc:creator","label":"Author","values":["Sung, Ho Jun"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2014-09-16T17:12:44Z","2016-09-22T20:59:31Z","2014-08","2014-09-16"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Recreation, Sport, and Tourism"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["sport economics","National Football League (NFL)","rivalry","out-of-market games","intra-game ratings","schadenfreude"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2014 Hojun Sung"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/50414"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Rivalry is competition for the same objective or for superiority in the same field. 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Moreover, rivalry influences demand for sport, infusing significance to each match. Especially in the National Football League, the most watched league in the United States, divisional teams are considered to be in rivalrous relationships. However, relatively little attention have been paid to the rivalry effect in the television viewership, especially examining the within-game changes. Moreover, most of the studies in sport context have heavily focused on home market games. 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