Flexible home entertainment: Hollywood's response to home video
This dissertation in the field of film studies, communications studies and new media raises important issues about the relationship between corporate strategies and the convergence of media. A history of home video distribution, it covers the relationship between film distribution and home entertainment: at the turn of the century, during the development of television, and in the current era of flexible home entertainment. Home video was introduced as a new consumer technology in the 1970s. Consumers adopted it in order to enhance their flexibility over leisure time. However, the primary distributors of filmed entertainment products, the Hollywood studios, were slow to develop strategies for the emerging market in pre-recorded cassettes. New, independent distributors, such as Vestron Video, flourished for a few years, going out of business as Hollywood adapted.
Mass Communications, Cinema, American Studies
University of Illinois - Urbana-Champaign
Networked Digital Library of Theses and Dissertations
University of Illinois at Urbana-Champaign