A theory of product-based competition
type: CreativeWork
description: This dissertation develops a theory of product-based competition which provides a comprehensive conceptualization of organization/environment interaction in the context of multi-product manufacturing firms. In particular, it achieves three goals. First, it creates a dynamic theory which integrates product design, product manufacturing, and firm strategy. Second, it develops a methodology for calculating real measures of a firm's manufacturing and design flexibility from the components that are used to create products. Third, it tests the assertion that firm performance is a function of the goodness of fit achieved between market uncertainty and compensating strategic flexibility.
abstract: This dissertation develops a theory of product-based competition which provides a comprehensive conceptualization of organization/environment interaction in the context of multi-product manufacturing firms. In particular, it achieves three goals. First, it creates a dynamic theory which integrates product design, product manufacturing, and firm strategy. Second, it develops a methodology for calculating real measures of a firm's manufacturing and design flexibility from the components that are used to create products. Third, it tests the assertion that firm performance is a function of the goodness of fit achieved between market uncertainty and compensating strategic flexibility.
author: McIntosh, John Christopher
language: eng
keywords: Business Administration, General, Business Administration, Marketing, Business Administration, Management
date published: 2011-05-07T11:52:09Z
date modified: 2026-07-22T22:25:12Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/18943