{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/129769"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/129769","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Generative AI and co-creation on social media","abstract":"Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2027-05-01","abstract_html":"Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2027-05-01","abstract_has_math":false,"creators":["Zhang, Maggie Mengqing"],"institution":"University of Illinois Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Communications and Media","degree_department":null,"school":null,"contributors":["Gao, Yang","Ng, Yee Man Margaret","Maslowska, Ewa","Liang, Hai"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-05-01","date_published":"2025-05-01","updated_at":"2026-07-22T22:25:05Z","subjects":["Social media","Generative AI","Content creation","user engagement"],"languages":["en","eng"],"rights":["Copyright 2025 Maggie Zhang"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/129769","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Gao, Yang","Ng, Yee Man Margaret","Maslowska, Ewa","Liang, Hai"]},{"key":"dc:creator","label":"Author","values":["Zhang, Maggie Mengqing"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2025-05-01","2025-05"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communications and Media"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Social media","Generative AI","Content creation","user engagement"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2025 Maggie Zhang"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/129769"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2027-05-01","The student, Maggie Zhang, accepted the attached license on 2025-05-01 at 11:30.","The student, Maggie Zhang, submitted this Dissertation for approval on 2025-05-01 at 11:37.","This Dissertation was approved for publication on 2025-05-01 at 16:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #22151 on 2025-10-19 at 19:55:38","This dissertation investigates the impact of Generative AI (GAI) on the co-creation of both content and identity on social media. First, this dissertation moves beyond treating humans and AI as distinct entities to propose a blended paradigm of human-AI hybrids, presented as a theoretical framework in Chapter 2. Then, two empirical studies are conducted in Chapter 3 and Chapter 4: the first study investigates how GAI assistance influences the processes and outcomes of content co-creation between humans and AI through field experiments using custom-developed browser extensions on Twitter. The second study explores the delegation of social interactions to personal AI assistants, analyzing observational data from Weibo and examining audience reactions to such identity co-creation. Overall, the findings reveal that GAI can have mixed values for content and identity co-creation."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Generative AI and co-creation on social media"]}]}],"canonical_facts":{"dc:contributor":["Gao, Yang","Ng, Yee Man Margaret","Maslowska, Ewa","Liang, Hai"],"dc:creator":["Zhang, Maggie Mengqing"],"dc:date":["2025-05-01","2025-05"],"dc:description":["Submission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2027-05-01","The student, Maggie Zhang, accepted the attached license on 2025-05-01 at 11:30.","The student, Maggie Zhang, submitted this Dissertation for approval on 2025-05-01 at 11:37.","This Dissertation was approved for publication on 2025-05-01 at 16:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #22151 on 2025-10-19 at 19:55:38","This dissertation investigates the impact of Generative AI (GAI) on the co-creation of both content and identity on social media. 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Overall, the findings reveal that GAI can have mixed values for content and identity co-creation."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/129769"],"dc:language":["en","eng"],"dc:rights":["Copyright 2025 Maggie Zhang"],"dc:subject":["Social media","Generative AI","Content creation","user engagement"],"dc:title":["Generative AI and co-creation on social media"],"dc:type":["text","Thesis"],"thesis:degree_discipline":["Communications and Media"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:05Z"}