{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/127401"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/127401","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Exploring the impact of narrative interactivity and visual styles on HPV vaccination communication outcomes","abstract":"Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-12-01","abstract_html":"Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-12-01","abstract_has_math":false,"creators":["Huang, Ruo-Yu"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Su, Leona Yi-Fan","Ham, Chang-Dae","Yao, Mike Zhengyu"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-12-11","date_published":"2024-12-11","updated_at":"2026-07-22T22:25:04Z","subjects":["Hpv Vaccination","Health Communication","Narrative Interactivity","Main Model","Transportation-imagery Model (tim)","Visual Styles","Interactive Narrative Game"],"languages":["en","eng"],"rights":["Copyright 2024 Ruo-Yu Huang"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/127401","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Su, Leona Yi-Fan","Ham, Chang-Dae","Yao, Mike Zhengyu"]},{"key":"dc:creator","label":"Author","values":["Huang, Ruo-Yu"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2024-12-11","2024-12"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Hpv Vaccination","Health Communication","Narrative Interactivity","Main Model","Transportation-imagery Model (tim)","Visual Styles","Interactive Narrative Game"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2024 Ruo-Yu Huang"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/127401"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-12-01","The student, Ruo-Yu Huang, accepted the attached license on 2024-12-05 at 13:22.","The student, Ruo-Yu Huang, submitted this Thesis for approval on 2024-12-05 at 13:24.","This Thesis was approved for publication on 2024-12-11 at 08:51.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21513 on 2025-03-28 at 14:44:44","This study investigates the effects of narrative interactivity and visual styles on HPV vaccination intentions among female participants aged 18-26 who have never received more than one dose of the HPV vaccine. Drawing on the Transportation-Imagery Model (TIM) and MAIN Model, the research explores how interactive formats (games vs. posters) and visual styles (realistic vs. illustrated) influence participants' transportation, visual appeal, credibility, and vaccination intentions. Using a 2x2 factorial design, participants were randomly assigned to one of four groups: illustrated game, realistic game, illustrated poster, or realistic poster. The results revealed that while illustrated visuals were rated more favorably in terms of appeal and credibility, format did not significantly influence behavioral intentions or transportation. Additionally, the interaction between format and visual did not show a significant impact on vaccination intention. These findings suggest that while illustrated visuals may enhance engagement, narrative content, emotional connection, and other more nuanced factors are more influential in shaping HPV vaccination intentions. The study also highlights the importance of selecting appropriate narrative formats and visual styles based on the desired outcome variables in health communication. Future research should explore the integration of meaningful interactivity, narrative immersion, and contextual factors to more effectively influence health behaviors."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Exploring the impact of narrative interactivity and visual styles on HPV vaccination communication outcomes"]}]}],"canonical_facts":{"dc:contributor":["Su, Leona Yi-Fan","Ham, Chang-Dae","Yao, Mike Zhengyu"],"dc:creator":["Huang, Ruo-Yu"],"dc:date":["2024-12-11","2024-12"],"dc:description":["Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-12-01","The student, Ruo-Yu Huang, accepted the attached license on 2024-12-05 at 13:22.","The student, Ruo-Yu Huang, submitted this Thesis for approval on 2024-12-05 at 13:24.","This Thesis was approved for publication on 2024-12-11 at 08:51.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21513 on 2025-03-28 at 14:44:44","This study investigates the effects of narrative interactivity and visual styles on HPV vaccination intentions among female participants aged 18-26 who have never received more than one dose of the HPV vaccine. Drawing on the Transportation-Imagery Model (TIM) and MAIN Model, the research explores how interactive formats (games vs. posters) and visual styles (realistic vs. illustrated) influence participants' transportation, visual appeal, credibility, and vaccination intentions. Using a 2x2 factorial design, participants were randomly assigned to one of four groups: illustrated game, realistic game, illustrated poster, or realistic poster. The results revealed that while illustrated visuals were rated more favorably in terms of appeal and credibility, format did not significantly influence behavioral intentions or transportation. Additionally, the interaction between format and visual did not show a significant impact on vaccination intention. These findings suggest that while illustrated visuals may enhance engagement, narrative content, emotional connection, and other more nuanced factors are more influential in shaping HPV vaccination intentions. The study also highlights the importance of selecting appropriate narrative formats and visual styles based on the desired outcome variables in health communication. Future research should explore the integration of meaningful interactivity, narrative immersion, and contextual factors to more effectively influence health behaviors."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/127401"],"dc:language":["en","eng"],"dc:rights":["Copyright 2024 Ruo-Yu Huang"],"dc:subject":["Hpv Vaccination","Health Communication","Narrative Interactivity","Main Model","Transportation-imagery Model (tim)","Visual Styles","Interactive Narrative Game"],"dc:title":["Exploring the impact of narrative interactivity and visual styles on HPV vaccination communication outcomes"],"dc:type":["text","Thesis"],"thesis:degree_discipline":["Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:04Z"}