{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/127151"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/127151","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Not your father’s religion: A case study of Hoodoo practitioners on TikTok","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-03-28 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-03-28 without embargo terms","abstract_has_math":false,"creators":["Robinson, Ji Hae"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.A.","degree_level":"Thesis","degree_discipline":"Religion","degree_department":null,"school":null,"contributors":["Williams, Alexia","Thurston, Stephanie Mota","Tosato, Anna"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-10-29","date_published":"2024-10-29","updated_at":"2026-07-22T22:25:03Z","subjects":["Hoodoo","Digital Religion","Religion And Media","New Religious Movements","African American Religion","Rootwork","Conjure","Folk Religion"],"languages":["en","eng"],"rights":["Copyright 2024 Ji Hae Robinson"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/127151","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Williams, Alexia","Thurston, Stephanie Mota","Tosato, Anna"]},{"key":"dc:creator","label":"Author","values":["Robinson, Ji Hae"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2024-10-29","2024-12"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Religion"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Hoodoo","Digital Religion","Religion And Media","New Religious Movements","African American Religion","Rootwork","Conjure","Folk Religion"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2024 Ji Hae Robinson"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/127151"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-03-28 without embargo terms","The student, Ji Hae Robinson, accepted the attached license on 2024-09-11 at 13:39.","The student, Ji Hae Robinson, submitted this Thesis for approval on 2024-09-11 at 13:45.","This Thesis was approved for publication on 2024-10-29 at 10:37.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21222 on 2025-03-28 at 14:25:03","The COVID-19 pandemic and subsequent lockdown in 2020 unequivocally shaped our modes of socializing with one another – primarily in how it collapsed our first, second and third places into one another. This thesis examines recent trends in how Hoodoo practitioners negotiate their religious identity on TikTok in a post pandemic world. To answer this question, the methodology was twofold. First, current published literature in the field of digital religions was reviewed. Secondly, religious content posted publicly to social media was reviewed and analyzed. The primary social media app targeted was TikTok, with content from Twitter (X), Instagram, Facebook, and Reddit serving as secondary support. Currently, TikTok has more engagement than any other social media app. Approximately 1.6 billion people use TikTok daily. Engagement on social media drastically increased due to the heightened isolation of the COVID- 19 pandemic, and one of the primary third places people were cut off from was their religious communities. Going back to a pre-pandemic society, the rise of individualism over the past few decades has permeated every realm of existence from religion to family structure to livelihood. Some trends noted in this study are the increased charismatic aspect of individual religious experiences, an increase in the number of young people leaving the religion they were raised in and embracing a religion they were not overtly raised within, a rise in the number of young people reconnecting their ancestral folk religions, and the formation of new religious communities in a digital sphere."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Not your father’s religion: A case study of Hoodoo practitioners on TikTok"]}]}],"canonical_facts":{"dc:contributor":["Williams, Alexia","Thurston, Stephanie Mota","Tosato, Anna"],"dc:creator":["Robinson, Ji Hae"],"dc:date":["2024-10-29","2024-12"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-03-28 without embargo terms","The student, Ji Hae Robinson, accepted the attached license on 2024-09-11 at 13:39.","The student, Ji Hae Robinson, submitted this Thesis for approval on 2024-09-11 at 13:45.","This Thesis was approved for publication on 2024-10-29 at 10:37.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21222 on 2025-03-28 at 14:25:03","The COVID-19 pandemic and subsequent lockdown in 2020 unequivocally shaped our modes of socializing with one another – primarily in how it collapsed our first, second and third places into one another. This thesis examines recent trends in how Hoodoo practitioners negotiate their religious identity on TikTok in a post pandemic world. To answer this question, the methodology was twofold. First, current published literature in the field of digital religions was reviewed. Secondly, religious content posted publicly to social media was reviewed and analyzed. The primary social media app targeted was TikTok, with content from Twitter (X), Instagram, Facebook, and Reddit serving as secondary support. Currently, TikTok has more engagement than any other social media app. Approximately 1.6 billion people use TikTok daily. Engagement on social media drastically increased due to the heightened isolation of the COVID- 19 pandemic, and one of the primary third places people were cut off from was their religious communities. Going back to a pre-pandemic society, the rise of individualism over the past few decades has permeated every realm of existence from religion to family structure to livelihood. Some trends noted in this study are the increased charismatic aspect of individual religious experiences, an increase in the number of young people leaving the religion they were raised in and embracing a religion they were not overtly raised within, a rise in the number of young people reconnecting their ancestral folk religions, and the formation of new religious communities in a digital sphere."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/127151"],"dc:language":["en","eng"],"dc:rights":["Copyright 2024 Ji Hae Robinson"],"dc:subject":["Hoodoo","Digital Religion","Religion And Media","New Religious Movements","African American Religion","Rootwork","Conjure","Folk Religion"],"dc:title":["Not your father’s religion: A case study of Hoodoo practitioners on TikTok"],"dc:type":["text","Thesis"],"thesis:degree_discipline":["Religion"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:03Z"}