{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/124305"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/124305","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Public high school branding initiatives and their association to a student’s sense of belonging","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-09-16 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-09-16 without embargo terms","abstract_has_math":false,"creators":["Cirrincione, Christopher J"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ed.D.","degree_level":"Dissertation","degree_discipline":"Educ Policy, Orgzn & Leadrshp","degree_department":null,"school":null,"contributors":["Hinze-Pifer, Rebecca","Roegman, Rachel","Hermann, Mary","Leiby, Justin"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-05","date_published":"2024-05","updated_at":"2026-07-22T22:25:00Z","subjects":["Sense Of Belonging","School Branding","Brand' Edvertising"],"languages":["en","eng"],"rights":["Copyright 2024 Christopher Cirrincione"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/124305","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Hinze-Pifer, Rebecca","Roegman, Rachel","Hermann, Mary","Leiby, Justin"]},{"key":"dc:creator","label":"Author","values":["Cirrincione, Christopher J"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2024-05","2024-04-18"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Educ Policy, Orgzn & Leadrshp"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ed.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Sense Of Belonging","School Branding","Brand' Edvertising"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2024 Christopher Cirrincione"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/124305"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-09-16 without embargo terms","The student, Christopher Cirrincione, accepted the attached license on 2024-04-16 at 16:24.","The student, Christopher Cirrincione, submitted this Dissertation for approval on 2024-04-16 at 16:27.","This Dissertation was approved for publication on 2024-04-18 at 16:35.","DSpace SAF Submission Ingestion Package generated from Vireo submission #20445 on 2024-09-16 at 00:34:41","Since the 1990s a greater amount of research has been conducted to examine a student’s sense of belonging, specifically examining what factor(s) inhibit or promote a sense of belonging at the high school level (Allen et al., 2016; Baumeister & Leary, 1995; Goodenow, 1993; O'Neel & Fuligni, 2013; Walton & Cohen, 2007). Within the field of education, school branding has traditionally been used by universities and choice schools to market their institution and attract students. In the last ten years, public schools and their administrators have increasingly engaged in branding initiatives, but their work has outpaced research. This comparative quantitative study sought to examine the state of public-school branding initiatives at three public high schools in the suburbs and examined the relationship between the branding initiatives at a student’s sense of belonging. Specifically, this study used a survey design to gather feedback from students regarding their sense of belonging and their connection to their school’s brand. Additionally, this study used informational interviews to interview current school and district administrators to provide a narrative of current branding work at each research site. The findings of this study suggest that students with a greater connection to their school brand tended to have a higher sense of belonging (research question one). Furthermore, for the total sample, the calculation shows that the combination of school branding scores and demographic variables (race, gender, and extracurricular participation) significantly predicted a sense of belonging (research question two). When the demographic variables interacted with the branding score, the association between branding and sense of belonging was stronger for students who did not participate in extracurriculars than it was for students who participated in many extracurriculars. It was also stronger for non-white students than it was for white students (research question three). In summary, this study showed that many students are aware of their school brand. Further, when students are aware of their school brand, they tend to have a higher sense of belonging. This study is not a casual design, but rather examines the association between branding and belonging and discusses the implications of branding for current administrators."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Public high school branding initiatives and their association to a student’s sense of belonging"]}]}],"canonical_facts":{"dc:contributor":["Hinze-Pifer, Rebecca","Roegman, Rachel","Hermann, Mary","Leiby, Justin"],"dc:creator":["Cirrincione, Christopher J"],"dc:date":["2024-05","2024-04-18"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-09-16 without embargo terms","The student, Christopher Cirrincione, accepted the attached license on 2024-04-16 at 16:24.","The student, Christopher Cirrincione, submitted this Dissertation for approval on 2024-04-16 at 16:27.","This Dissertation was approved for publication on 2024-04-18 at 16:35.","DSpace SAF Submission Ingestion Package generated from Vireo submission #20445 on 2024-09-16 at 00:34:41","Since the 1990s a greater amount of research has been conducted to examine a student’s sense of belonging, specifically examining what factor(s) inhibit or promote a sense of belonging at the high school level (Allen et al., 2016; Baumeister & Leary, 1995; Goodenow, 1993; O'Neel & Fuligni, 2013; Walton & Cohen, 2007). Within the field of education, school branding has traditionally been used by universities and choice schools to market their institution and attract students. In the last ten years, public schools and their administrators have increasingly engaged in branding initiatives, but their work has outpaced research. This comparative quantitative study sought to examine the state of public-school branding initiatives at three public high schools in the suburbs and examined the relationship between the branding initiatives at a student’s sense of belonging. Specifically, this study used a survey design to gather feedback from students regarding their sense of belonging and their connection to their school’s brand. Additionally, this study used informational interviews to interview current school and district administrators to provide a narrative of current branding work at each research site. The findings of this study suggest that students with a greater connection to their school brand tended to have a higher sense of belonging (research question one). Furthermore, for the total sample, the calculation shows that the combination of school branding scores and demographic variables (race, gender, and extracurricular participation) significantly predicted a sense of belonging (research question two). When the demographic variables interacted with the branding score, the association between branding and sense of belonging was stronger for students who did not participate in extracurriculars than it was for students who participated in many extracurriculars. It was also stronger for non-white students than it was for white students (research question three). In summary, this study showed that many students are aware of their school brand. Further, when students are aware of their school brand, they tend to have a higher sense of belonging. This study is not a casual design, but rather examines the association between branding and belonging and discusses the implications of branding for current administrators."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/124305"],"dc:language":["en","eng"],"dc:rights":["Copyright 2024 Christopher Cirrincione"],"dc:subject":["Sense Of Belonging","School Branding","Brand' Edvertising"],"dc:title":["Public high school branding initiatives and their association to a student’s sense of belonging"],"dc:type":["text"],"thesis:degree_discipline":["Educ Policy, Orgzn & Leadrshp"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ed.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:00Z"}