{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/121947"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/121947","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Informing current models of time perception by looking at cognitive load during the use of short form video applications (SVAs)","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-03-01 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-03-01 without embargo terms","abstract_has_math":false,"creators":["Paltaratskaya, Veranika"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Wise, Kevin","Sar, Sela","Fisher, Jacob"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2023,"date_issued":"2023-12","date_published":"2023-12","updated_at":"2026-07-22T22:25:00Z","subjects":["Time Perception","Cognitive Load","Lc4mp","Eye Tracking"],"languages":["en","eng"],"rights":["Copyright 2023 Veranika Paltaratskaya"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/121947","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Wise, Kevin","Sar, Sela","Fisher, Jacob"]},{"key":"dc:creator","label":"Author","values":["Paltaratskaya, Veranika"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2023-12","2023-10-25"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Time Perception","Cognitive Load","Lc4mp","Eye Tracking"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2023 Veranika Paltaratskaya"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/121947"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-03-01 without embargo terms","The student, Veranika Paltaratskaya, accepted the attached license on 2023-09-26 at 16:06.","The student, Veranika Paltaratskaya, submitted this Thesis for approval on 2023-09-26 at 16:13.","This Thesis was approved for publication on 2023-10-25 at 09:46.","DSpace SAF Submission Ingestion Package generated from Vireo submission #19836 on 2024-03-01 at 13:13:39","Short-form video applications (SVAs) such as Tik-Tok, YouTube (shorts), and Instagram (reels) are becoming increasingly popular. No research has been conducted on changes in time perceptions during and after SVA use even though the ability to correctly estimate the amount of time spent on an SVA can have downstream consequences for productivity and mental well-being of individuals (Huang et al. 2022). This study aims to determine whether people's retrospective evaluations of SVA use follow current models of time perception which predict the dependence of time estimates on attention and memory. A secondary aim is to test whether the estimate of subjective duration is correlated with people’s memory for individual videos as well as the cognitive load they experience during SVA use. For this study, 53 participants watched a series of Tik Tok videos while an eye tracker recorded their visual attention, then reported their time perception and memory for the videos. Results showed that while participants perceive time to be passing faster than usual while watching Tik Tok videos, they tend to overestimate the actual time that has elapsed. Additionally, participants experienced increased cognitive load (as measured by eye tracking measures) at the end of videos as opposed to other parts of the videos. Implications of these findings for the study of time perception and media use are discussed."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Informing current models of time perception by looking at cognitive load during the use of short form video applications (SVAs)"]}]}],"canonical_facts":{"dc:contributor":["Wise, Kevin","Sar, Sela","Fisher, Jacob"],"dc:creator":["Paltaratskaya, Veranika"],"dc:date":["2023-12","2023-10-25"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2024-03-01 without embargo terms","The student, Veranika Paltaratskaya, accepted the attached license on 2023-09-26 at 16:06.","The student, Veranika Paltaratskaya, submitted this Thesis for approval on 2023-09-26 at 16:13.","This Thesis was approved for publication on 2023-10-25 at 09:46.","DSpace SAF Submission Ingestion Package generated from Vireo submission #19836 on 2024-03-01 at 13:13:39","Short-form video applications (SVAs) such as Tik-Tok, YouTube (shorts), and Instagram (reels) are becoming increasingly popular. No research has been conducted on changes in time perceptions during and after SVA use even though the ability to correctly estimate the amount of time spent on an SVA can have downstream consequences for productivity and mental well-being of individuals (Huang et al. 2022). This study aims to determine whether people's retrospective evaluations of SVA use follow current models of time perception which predict the dependence of time estimates on attention and memory. A secondary aim is to test whether the estimate of subjective duration is correlated with people’s memory for individual videos as well as the cognitive load they experience during SVA use. For this study, 53 participants watched a series of Tik Tok videos while an eye tracker recorded their visual attention, then reported their time perception and memory for the videos. Results showed that while participants perceive time to be passing faster than usual while watching Tik Tok videos, they tend to overestimate the actual time that has elapsed. Additionally, participants experienced increased cognitive load (as measured by eye tracking measures) at the end of videos as opposed to other parts of the videos. Implications of these findings for the study of time perception and media use are discussed."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/121947"],"dc:language":["en","eng"],"dc:rights":["Copyright 2023 Veranika Paltaratskaya"],"dc:subject":["Time Perception","Cognitive Load","Lc4mp","Eye Tracking"],"dc:title":["Informing current models of time perception by looking at cognitive load during the use of short form video applications (SVAs)"],"dc:type":["text"],"thesis:degree_discipline":["Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:00Z"}