{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/110457"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/110457","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"African Americans and mobile video: exploring Black cultural practice on Vine","abstract":"This study explores Black cultural practice on the mobile video platform Vine, a six-second micro-video editing mobile application. The purpose of this research is to critically examine how African Americans embraced social video through Vine and how Black cultural practice is enacted within the political economy of the mobile video landscape. This dissertation employs the use of Qualitative Content Analysis (Hsieh & Shannon, 2005) as a means of systematic yet adaptive exploration of the cultural phenomena transpiring in Vine videos, and Critical Technocultural Discourse Analysis (Brock, 2018) to establish context and meanings of the descriptions that emerge through the content analysis. The analysis demonstrates Vine videos produced by Black users were important to Vine’s success. Videos fall into the following categories: everyday life, celebrity cameo, content remix, Black boy joy, comedy & jokes “the dozens”, music & dance, tech-speak, and socio-cultural commentary. Black content creators leveraged punchy storytelling to compel the world’s internet users to watch and adopt Vine. This practice is defined as Black digital efficacy in the study, the process by which technology is given direction, labor, and Black aesthetics to propel it forward.","abstract_html":"This study explores Black cultural practice on the mobile video platform Vine, a six-second micro-video editing mobile application. The purpose of this research is to critically examine how African Americans embraced social video through Vine and how Black cultural practice is enacted within the political economy of the mobile video landscape. This dissertation employs the use of Qualitative Content Analysis (Hsieh & Shannon, 2005) as a means of systematic yet adaptive exploration of the cultural phenomena transpiring in Vine videos, and Critical Technocultural Discourse Analysis (Brock, 2018) to establish context and meanings of the descriptions that emerge through the content analysis. The analysis demonstrates Vine videos produced by Black users were important to Vine’s success. Videos fall into the following categories: everyday life, celebrity cameo, content remix, Black boy joy, comedy & jokes “the dozens”, music & dance, tech-speak, and socio-cultural commentary. Black content creators leveraged punchy storytelling to compel the world’s internet users to watch and adopt Vine. This practice is defined as Black digital efficacy in the study, the process by which technology is given direction, labor, and Black aesthetics to propel it forward.","abstract_has_math":false,"creators":["Nance, Kinyetta"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Information Sciences","degree_department":null,"school":null,"contributors":["Noble, Safiya U","Smith, Linda C","Chan, Anita Say","Magee, Rachel M"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2021,"date_issued":"2021-09-17T01:10:45Z","date_published":"2021-09-17T01:10:45Z","updated_at":"2026-07-22T22:24:50Z","subjects":["African Americans","Mobile","Video","Technology","Vine","Micro Video","Digital Media","Cultural Practice","Distributed Blackness","Black","Social Media","Black Twitter","Tik Tok","Clubhouse"],"languages":["en"],"rights":["Copyright 2021 Kinyetta Nance"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/110457","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Noble, Safiya U","Smith, Linda C","Chan, Anita Say","Magee, Rachel M"]},{"key":"dc:creator","label":"Author","values":["Nance, Kinyetta"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2021-09-17T01:10:45Z","2021-04-13","2021-05"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Information Sciences"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["African Americans","Mobile","Video","Technology","Vine","Micro Video","Digital Media","Cultural Practice","Distributed Blackness","Black","Social Media","Black Twitter","Tik Tok","Clubhouse"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2021 Kinyetta Nance"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/110457"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This study explores Black cultural practice on the mobile video platform Vine, a six-second micro-video editing mobile application. 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