{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/108530"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/108530","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Exploring avenues of fruit and vegetable promotion by Illinois farmers","abstract":"This is an exploratory study investigating the marketing practices of Illinois farmers towards the promotion of specialty crop consumption. Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and grocery stores. However, to our knowledge, there was no literature regarding specialty crop growers and social marketing campaigns for the promotion of fruits and vegetables or their collaboration with a registered dietitian/nutritionist (RDN). The purpose of this study was to specifically investigate the use of websites, such as the Illinois Product Logo Program, and collaboration with RDNs for the promotion of produce. The “Illinois Food Marketing and Food Security Survey'' was created and distributed to farmers in Illinois through Illinois Extension County Directors and other key stakeholders. Participants received a $15 e-code for completion of the survey, which was electronic and hosted on the platform, Qualtrics. Data were analyzed using descriptive statistics due to the small non-normally distributed sample size. Annual income was the primary dependent variable. There were 36 surveys received by the due date with a total of 7 filled out to completion. This study suggested that farm business websites were used by a majority of local Illinois farmers (71.4%). Few Illinois farmers with annual incomes of less than $50,000 were aware of the Illinois Products Logo Program (28.6%). In addition, it was found that few Illinois farmers with annual incomes of greater than $50,000 may have worked with a RDN to promote produce (28.6%). Lastly, it was identified that few farms with annual income of less than $50,000 had an interest in working with a RDN in the future to promote produce (14.3% very interested and 14.3% somewhat interested). More research is needed to further investigate the avenues of fruit and vegetable promotion by farmers and the benefits of collaborations between Illinois farmers and RDNs.","abstract_html":"This is an exploratory study investigating the marketing practices of Illinois farmers towards the promotion of specialty crop consumption. Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and grocery stores. However, to our knowledge, there was no literature regarding specialty crop growers and social marketing campaigns for the promotion of fruits and vegetables or their collaboration with a registered dietitian/nutritionist (RDN). The purpose of this study was to specifically investigate the use of websites, such as the Illinois Product Logo Program, and collaboration with RDNs for the promotion of produce. The “Illinois Food Marketing and Food Security Survey'' was created and distributed to farmers in Illinois through Illinois Extension County Directors and other key stakeholders. Participants received a $15 e-code for completion of the survey, which was electronic and hosted on the platform, Qualtrics. Data were analyzed using descriptive statistics due to the small non-normally distributed sample size. Annual income was the primary dependent variable. There were 36 surveys received by the due date with a total of 7 filled out to completion. This study suggested that farm business websites were used by a majority of local Illinois farmers (71.4%). Few Illinois farmers with annual incomes of less than $50,000 were aware of the Illinois Products Logo Program (28.6%). In addition, it was found that few Illinois farmers with annual incomes of greater than $50,000 may have worked with a RDN to promote produce (28.6%). Lastly, it was identified that few farms with annual income of less than $50,000 had an interest in working with a RDN in the future to promote produce (14.3% very interested and 14.3% somewhat interested). More research is needed to further investigate the avenues of fruit and vegetable promotion by farmers and the benefits of collaborations between Illinois farmers and RDNs.","abstract_has_math":true,"creators":["Rudin, Kati"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Food Science & Human Nutrition","degree_department":null,"school":null,"contributors":["Nickols-Richardson, Sharon M","Ellison, Brenna","Pflugh Prescott, Melissa"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020-10-07T21:00:07Z","date_published":"2020-10-07T21:00:07Z","updated_at":"2026-07-22T22:24:48Z","subjects":["farmers","registered dietitian nutritionist","fruit","vegetable","promotion","specialty crop","specialty crops","agriculture","local","knowledge"],"languages":["en"],"rights":["Copyright 2020 Kati Rudin"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/108530","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Nickols-Richardson, Sharon M","Ellison, Brenna","Pflugh Prescott, Melissa"]},{"key":"dc:creator","label":"Author","values":["Rudin, Kati"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2020-10-07T21:00:07Z","2020-07-23","2020-08"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Food Science & Human Nutrition"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["farmers","registered dietitian nutritionist","fruit","vegetable","promotion","specialty crop","specialty crops","agriculture","local","knowledge"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2020 Kati Rudin"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/108530"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This is an exploratory study investigating the marketing practices of Illinois farmers towards the promotion of specialty crop consumption. Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and grocery stores. However, to our knowledge, there was no literature regarding specialty crop growers and social marketing campaigns for the promotion of fruits and vegetables or their collaboration with a registered dietitian/nutritionist (RDN). The purpose of this study was to specifically investigate the use of websites, such as the Illinois Product Logo Program, and collaboration with RDNs for the promotion of produce. The “Illinois Food Marketing and Food Security Survey'' was created and distributed to farmers in Illinois through Illinois Extension County Directors and other key stakeholders. Participants received a $15 e-code for completion of the survey, which was electronic and hosted on the platform, Qualtrics. Data were analyzed using descriptive statistics due to the small non-normally distributed sample size. Annual income was the primary dependent variable. There were 36 surveys received by the due date with a total of 7 filled out to completion. This study suggested that farm business websites were used by a majority of local Illinois farmers (71.4%). Few Illinois farmers with annual incomes of less than $50,000 were aware of the Illinois Products Logo Program (28.6%). In addition, it was found that few Illinois farmers with annual incomes of greater than $50,000 may have worked with a RDN to promote produce (28.6%). Lastly, it was identified that few farms with annual income of less than $50,000 had an interest in working with a RDN in the future to promote produce (14.3% very interested and 14.3% somewhat interested). More research is needed to further investigate the avenues of fruit and vegetable promotion by farmers and the benefits of collaborations between Illinois farmers and RDNs.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2020-10-02 without embargo terms","The student, Kati Rudin, accepted the attached license on 2020-07-21 at 20:17.","The student, Kati Rudin, submitted this Thesis for approval on 2020-07-21 at 20:28.","This Thesis was approved for publication on 2020-07-23 at 13:55.","DSpace SAF Submission Ingestion Package generated from Vireo submission #15717 on 2020-10-02 at 15:15:11","Made available in DSpace on 2020-10-07T21:00:07Z (GMT). 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Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and grocery stores. However, to our knowledge, there was no literature regarding specialty crop growers and social marketing campaigns for the promotion of fruits and vegetables or their collaboration with a registered dietitian/nutritionist (RDN). The purpose of this study was to specifically investigate the use of websites, such as the Illinois Product Logo Program, and collaboration with RDNs for the promotion of produce. The “Illinois Food Marketing and Food Security Survey'' was created and distributed to farmers in Illinois through Illinois Extension County Directors and other key stakeholders. Participants received a $15 e-code for completion of the survey, which was electronic and hosted on the platform, Qualtrics. Data were analyzed using descriptive statistics due to the small non-normally distributed sample size. Annual income was the primary dependent variable. There were 36 surveys received by the due date with a total of 7 filled out to completion. This study suggested that farm business websites were used by a majority of local Illinois farmers (71.4%). Few Illinois farmers with annual incomes of less than $50,000 were aware of the Illinois Products Logo Program (28.6%). In addition, it was found that few Illinois farmers with annual incomes of greater than $50,000 may have worked with a RDN to promote produce (28.6%). Lastly, it was identified that few farms with annual income of less than $50,000 had an interest in working with a RDN in the future to promote produce (14.3% very interested and 14.3% somewhat interested). More research is needed to further investigate the avenues of fruit and vegetable promotion by farmers and the benefits of collaborations between Illinois farmers and RDNs.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2020-10-02 without embargo terms","The student, Kati Rudin, accepted the attached license on 2020-07-21 at 20:17.","The student, Kati Rudin, submitted this Thesis for approval on 2020-07-21 at 20:28.","This Thesis was approved for publication on 2020-07-23 at 13:55.","DSpace SAF Submission Ingestion Package generated from Vireo submission #15717 on 2020-10-02 at 15:15:11","Made available in DSpace on 2020-10-07T21:00:07Z (GMT). No. of bitstreams: 3 RUDIN-THESIS-2020.pdf: 475913 bytes, checksum: fb34793de3730d1dad102267381f3b8e (MD5) K Rudin Thesis 21 July 2020.docx: 177187 bytes, checksum: 46f3ffa8aca481fd19f5c9e86f1e7b3c (MD5) LICENSE.txt: 4207 bytes, checksum: f96cd6a21b43ac0166b17a3873184536 (MD5) Previous issue date: 2020-07-23"],"dc:format":["application/pdf"],"dc:identifier":["http://hdl.handle.net/2142/108530"],"dc:language":["en"],"dc:rights":["Copyright 2020 Kati Rudin"],"dc:subject":["farmers","registered dietitian nutritionist","fruit","vegetable","promotion","specialty crop","specialty crops","agriculture","local","knowledge"],"dc:title":["Exploring avenues of fruit and vegetable promotion by Illinois farmers"],"dc:type":["text","Thesis"],"thesis:degree_discipline":["Food Science & Human Nutrition"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:24:48Z"}