{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/107982"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/107982","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Culture and personal preferences: Implications for decision making, information processing, and brand equity","abstract":"This dissertation explores two ways culture shapes the meaning of personal preferences. Decades of research has built on two assumptions about the role of personal preferences in decision making: 1) preferences that come quickly to mind are useful for making decisions and 2) behaviors reflect one’s personal preferences. However, studies supporting both assumptions were conducted in cultural contexts that emphasize an independent self-construal. In these contexts, people are socialized to form preferences that express their individuality and act in a way that fulfills their personal goals. In cultural contexts where an interdependent self-construal is emphasized, fitting in and adjusting to others’ needs is prioritized. In these contexts, people need to be responsive to norms as they make decisions. Informed by cross-cultural perspectives, we theorize and test the ideas that, for interdependents, 1) personal preferences that come quickly to mind can reduce one’s readiness to act and 2) information about others’ preferences may be more persuasive than information about others’ actions. Together, this dissertation suggests ways that cultural theories and attitude theories can expand productively by considering the deeper meanings of personal preferences.","abstract_html":"This dissertation explores two ways culture shapes the meaning of personal preferences. Decades of research has built on two assumptions about the role of personal preferences in decision making: 1) preferences that come quickly to mind are useful for making decisions and 2) behaviors reflect one’s personal preferences. However, studies supporting both assumptions were conducted in cultural contexts that emphasize an independent self-construal. In these contexts, people are socialized to form preferences that express their individuality and act in a way that fulfills their personal goals. In cultural contexts where an interdependent self-construal is emphasized, fitting in and adjusting to others’ needs is prioritized. In these contexts, people need to be responsive to norms as they make decisions. Informed by cross-cultural perspectives, we theorize and test the ideas that, for interdependents, 1) personal preferences that come quickly to mind can reduce one’s readiness to act and 2) information about others’ preferences may be more persuasive than information about others’ actions. Together, this dissertation suggests ways that cultural theories and attitude theories can expand productively by considering the deeper meanings of personal preferences.","abstract_has_math":false,"creators":["Barnes, Aaron Jeffrey"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Shavitt, Sharon","Cohen, Dov","Torelli, Carlos J","White, Tiffany B"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020-08-26T21:54:51Z","date_published":"2020-08-26T21:54:51Z","updated_at":"2026-07-22T22:24:47Z","subjects":["culture, independent and interdependent self-construal, attitude accessibility, consensus cues, persuasion"],"languages":["en"],"rights":["Copyright 2020 Aaron Barnes"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/107982","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Shavitt, Sharon","Cohen, Dov","Torelli, Carlos J","White, Tiffany B"]},{"key":"dc:creator","label":"Author","values":["Barnes, Aaron Jeffrey"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2020-08-26T21:54:51Z","2020-05-06","2020-05"]},{"key":"dc:type","label":"Dc Type","values":["text","Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["culture, independent and interdependent self-construal, attitude accessibility, consensus cues, persuasion"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2020 Aaron Barnes"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/107982"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This dissertation explores two ways culture shapes the meaning of personal preferences. Decades of research has built on two assumptions about the role of personal preferences in decision making: 1) preferences that come quickly to mind are useful for making decisions and 2) behaviors reflect one’s personal preferences. However, studies supporting both assumptions were conducted in cultural contexts that emphasize an independent self-construal. In these contexts, people are socialized to form preferences that express their individuality and act in a way that fulfills their personal goals. In cultural contexts where an interdependent self-construal is emphasized, fitting in and adjusting to others’ needs is prioritized. In these contexts, people need to be responsive to norms as they make decisions. Informed by cross-cultural perspectives, we theorize and test the ideas that, for interdependents, 1) personal preferences that come quickly to mind can reduce one’s readiness to act and 2) information about others’ preferences may be more persuasive than information about others’ actions. Together, this dissertation suggests ways that cultural theories and attitude theories can expand productively by considering the deeper meanings of personal preferences.","Submission original under an indefinite embargo labeled 'Open Access'. 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Decades of research has built on two assumptions about the role of personal preferences in decision making: 1) preferences that come quickly to mind are useful for making decisions and 2) behaviors reflect one’s personal preferences. However, studies supporting both assumptions were conducted in cultural contexts that emphasize an independent self-construal. In these contexts, people are socialized to form preferences that express their individuality and act in a way that fulfills their personal goals. In cultural contexts where an interdependent self-construal is emphasized, fitting in and adjusting to others’ needs is prioritized. In these contexts, people need to be responsive to norms as they make decisions. Informed by cross-cultural perspectives, we theorize and test the ideas that, for interdependents, 1) personal preferences that come quickly to mind can reduce one’s readiness to act and 2) information about others’ preferences may be more persuasive than information about others’ actions. Together, this dissertation suggests ways that cultural theories and attitude theories can expand productively by considering the deeper meanings of personal preferences.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2020-08-25 without embargo terms","The student, Aaron Barnes, accepted the attached license on 2020-05-04 at 14:11.","The student, Aaron Barnes, submitted this Dissertation for approval on 2020-05-04 at 14:18.","This Dissertation was approved for publication on 2020-05-06 at 08:14.","DSpace SAF Submission Ingestion Package generated from Vireo submission #15193 on 2020-08-25 at 17:11:52","Made available in DSpace on 2020-08-26T21:54:51Z (GMT). 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