Using public relations to lessen the impact of budget cuts in a public elementary school
Public schools in California have suffered severe budget cuts, causing lay-offs among teachers and support staff, class size increases, and program cuts. This thesis includes an audit of a public elementary school to determine its use of public relations practices to establish family and community partnerships. Such partnerships often channel much needed resources into schools. In-person interviews were conducted with administrators, teachers, parents and community members. Participants were asked to answer both open-and closed-ended questions. School publications were also reviewed. 6 Results showed that the school has established partnerships within the community. These partnerships were established to provide services to children without access to dental or healthcare. However, these partnerships are limited, and they impact only a small number of students. Results also show a willingness on the part of parents and community members to volunteer at the School. However, the School has not communicated that there is such a need. Suggestions are made for ways the School might use public relations to enhance outreach efforts.
Elementary schools United States California;Schools Public relations United States California, Communication, Social and Behavioral Sciences
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