Content analysis of the Beijing Summer Olympic Games' effects in the New York Times
Relying on framing theory, this study used The New York Times to explore how Chinese news was depicted before, during and after the Beijing Summer Olympics. The research regarding how the Chinese government tried to leverage the Olympics to enhance its image is often deliberated. However, there have only been a 3 few studies on the evaluation of the effects the 2008 Beijing Summer Olympic Games had on the image of China, as depicted by The New York Times. This study generated an understanding of the impact the presentations of The New York Times had on the soft power used by China through the Beijing Summer Olympic Games. The study examined how the 2008 Beijing Summer Olympics were associated with the depiction of Chinese news in The New York Times during the pre-, mid-, and post-Olympics years. Specifically, world and business sections within The New York Times were mainly influenced by the effects of the 2008 Beijing Summer Olympics. In addition, there were no direct associations found between the 2008 Beijing Summer Olympics and how China was depicted photographically in The New York Times. In terms of the above factors; this study showed that China's national image did not improve in the New York Times after the 2008 Bejing Summer Olympic Games.
Influence, New York Times, Press, United States, Olympics, Political aspects, China, Journalism, Objectivity, Mass media, Foreign news, China Image, 2008 Beijing Summer Olympic Games, Soft Power, Arts and Humanities, Communication, Communication Technology and New Media, Critical and Cultural Studies, International and Intercultural Communication, Journalism Studies, Mass Communication, Public Affairs, Public Policy and Public Administration, Social and Behavioral Sciences, Social Influence and Political Communication, Sociology, Sports Studies
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