The impact of interpersonal communication on the media agenda setting process : a case study of new student perceptions of Stockton, CA

<p>Using a Second Level Agenda Setting theory, Interpersonal Communication, Attitude Accessibility and Need for Orientation framework, this exploratory study examined, using the qualitative research method of focus groups, the relationship between Interpersonal Communication and media messages about Stockton, CA. Based on the themes that emerged from the discussions, results show contextual evidence that Interpersonal Communication acts as a facilitating instrument, allowing participants to 6 develop an understanding beyond the attribute description of Stockton, CA, generated by the media. This study also discovered new technology, especially social media, amplified the influence of lnterpersonal Communication of how media messages were ultimately understood. Lastly, the study concluded the University of the Pacific's reputation compensated for the school's undesirable location. Limitations and suggestions for future research are provided.</p>

Name thesis:degree_name

Master of Arts (M.A.)

Level thesis:degree_level

Thesis - Pacific Access Restricted

Discipline thesis:degree_discipline

Graduate School

Year dc:date.available

2012

Author dc:creator

• Ambrocio, Priscilla Y.

Contributors dc:contributor

• Qingwen Dong

• Mass media Influence
• Mass media and public opinion
• Interpersonal communication
• Communication
• Social and Behavioral Sciences

Licence

• http://rightsstatements.org/vocab/InC/1.0/

Repository record dc:identifier

https://scholarlycommons.pacific.edu/uop_etds/829

OAI identifier oai:identifier

oai:scholarlycommons.pacific.edu:uop_etds-1828