Sports television viewing and value acceptance

<p>The study examined the ability to learn values while watching sports programming on television. Sports are seen as a huge influence in our lives and helping to spread that influence and bring the games right to our living rooms is television. A total of 360 surveys were collected from three universities, one in the West, one in the Midwest, and one in the South. What was found was there is a direct connection between the exposures to the values seen in sports to the evaluation of those values in our society, which led to individual acceptance of the values personally. It was found that almost half of the viewing by respondents of television was watching sports. By watching these events, respondents were able to see these values first-hand and then personally accept them into their own values.</p>

Name thesis:degree_name

Master of Arts (M.A.)

Level thesis:degree_level

Thesis - Pacific Access Restricted

Discipline thesis:degree_discipline

Communication

Year dc:date.available

2005

Author dc:creator

• McFarlin, Gavin L.

Contributors dc:contributor

• Qingwen Dong

• Television and sports
• Television viewers
• Sports spectators
• Sports Social aspects
• Television Social aspects
• Communication
• Social and Behavioral Sciences

Licence

• http://rightsstatements.org/vocab/InC/1.0/

Repository record dc:identifier

https://scholarlycommons.pacific.edu/uop_etds/611

OAI identifier oai:identifier

oai:scholarlycommons.pacific.edu:uop_etds-1610