Changing media, changing cultural values - Chinese young adults' micro-blog usage and cultural values

<p>This study investigated the relationship between Chinese young adults' usage of micro-blog and their cultural values. Data was collected from a group-administered survey, which was constituted by 484 students aged from 17 to 30 in variety majors in five colleges in Beijing. Results answered two research questions, indicating that there is a strong relationship between traditional cultural values' changes in Chinese young adults and micro-blog usage. The results also indicated that the more Chinese young adults engaged in micro-blog usage, the more likely they would show distinctive features in both Eastern and Western cultural values. In other words, highly active Chinese micro-blog users have crossed the Eastern and Western cultural boundaries and are developing bicultural identity due to globalization in media environment.</p>

Name thesis:degree_name

Master of Arts (M.A.)

Level thesis:degree_level

Thesis - Pacific Access Restricted

Discipline thesis:degree_discipline

Communication

Year dc:date.available

2013

Author dc:creator

• Wang, Yajiao

Contributors dc:contributor

• Qingwen Dong

• Asian Studies
• Communication
• Social sciences
• Communication and the arts
• Chinese young adults
• Communication research
• Cultural values
• Micro-blog
• Quantitative research

Licence

• http://rightsstatements.org/vocab/InC/1.0/

Identifier

9781303617324

OAI identifier oai:identifier

oai:scholarlycommons.pacific.edu:uop_etds-1208