An examination of Ugandan and U.S. American communication styles and value orientations
This study describes cultural values and communication patterns that are attributable to Ugandans and U.S. Americans in Kampala, Uganda. Value patterns are described within this paper, a mixture of self-attributed and ascripted based on survey and interview data. This information was examined to better understand degrees of variations of communication styles and value orientations and how they contribute to intercultural misunderstanding and potential conflict in a professional setting. The purpose of the study is not merely to contrast Ugandan and U.S. American culture, but to create knowledge to allow better adaption for cross-cultural encounters and add to the scant communication based literature within the African context.
African Studies, Communication, Social sciences, Communication and the arts, Americans, Communication styles, Cross-cultural, Culture, Uganda, Value orientation
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