{"id":{"repo_id":"u-ean","oai_identifier":"oai:null:10882/4699"},"canonical_url":"https://search.dev.ndltd.org/etd/u-ean/oai:null:10882/4699","repository":{"repo_id":"u-ean","name":"Universidad Ean","base_url":"https://repository.universidadean.edu.co/server/oai/request"},"display":{"title":"El impacto de las redes sociales en la función consumo","abstract":"El trabajo evalúa el impacto de las redes sociales en el volumen de ventas en el mercado de consumo masivo directo B2C (Business to consumer), medido a través de la manera en que las redes sociales afectan las preferencias del consumidor y por esta vía su función de consumo en la población","abstract_html":"El trabajo evalúa el impacto de las redes sociales en el volumen de ventas en el mercado de consumo masivo directo B2C (Business to consumer), medido a través de la manera en que las redes sociales afectan las preferencias del consumidor y por esta vía su función de consumo en la población","abstract_has_math":false,"creators":["Jiménez Nieto, Sara","Jiménez Ruiz, Cristian Camilo"],"institution":"Universidad EAN","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Carvajal Contreras, Andrés"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013-08-14T23:42:30Z","date_published":"2013-08-14T23:42:30Z","updated_at":"2026-07-27T21:32:14Z","subjects":["Social network","Consume","Social Media","Advertising","Redes sociales en internet","Consumo","Web 2.0","Publicidad","CONSUMO (ECONOMIA)","REDES SOCIALES","ANALISIS DE MERCADEO"],"languages":["spa"],"rights":["info:eu-repo/semantics/openAccess","Abierto (Texto Completo)","Atribución-NoComercial-SinDerivadas 2.5 Colombia"],"rights_urls":["http://creativecommons.org/licenses/by-nc-nd/2.5/co/"],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["instname:Universidad Ean","reponame:Repositorio Institucional Biblioteca Digital Minerva","repourl:https://repository.ean.edu.co/"],"render_values":[{"text":"instname:Universidad Ean","href":null,"code":true},{"text":"reponame:Repositorio Institucional Biblioteca Digital Minerva","href":null,"code":true},{"text":"repourl:https://repository.ean.edu.co/","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10882/4699","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Carvajal Contreras, Andrés"]},{"key":"dc:creator","label":"Author","values":["Jiménez Nieto, Sara","Jiménez Ruiz, Cristian Camilo"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2013-08-14T23:42:30Z","2013-08-14","2013-06-16"]},{"key":"dc:publisher","label":"Institution","values":["Universidad EAN","Economía","Facultad de Administración Finanzas y Ciencias Económicas"]},{"key":"dc:type","label":"Dc Type","values":["Trabajo de grado - 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