Clothing Fit and Self: An Empirical Examination of Fit Factors and Self Evaluation Related to the Confident Clothing Decision and Psychological Well-Being
type: CreativeWork
description: Consumers’ body image and perception of comfort are closely related to garment fitting, a primary factor in evaluating clothing performance and body comfort. This study uses self-discrepancy theory to examine how fit characteristics (fit preference and performance) affect consumers’ self-evaluations (self-schema, body satisfaction, and self-esteem) and psychological responses (confident clothing decisions and psychological well-being). Non-probability quota sampling was used for the quantitative research approach. A total of 502 data was collected, and SPSS and partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. The results of this study demonstrate that self-discrepancy mediates the relationships among self-schema, self-esteem, and body satisfaction, during consumers’ self-evaluation process and links up the influence of fit factors on their psychological responses. Additionally, Pearson χ2 tests and post hoc analysis confirmed a significant relationship between body characteristics (body size, shape, BMI) and fit preferences. Finally, the theoretical and practical implication of this study was presented.
abstract: Consumers’ body image and perception of comfort are closely related to garment fitting, a primary factor in evaluating clothing performance and body comfort. This study uses self-discrepancy theory to examine how fit characteristics (fit preference and performance) affect consumers’ self-evaluations (self-schema, body satisfaction, and self-esteem) and psychological responses (confident clothing decisions and psychological well-being). Non-probability quota sampling was used for the quantitative research approach. A total of 502 data was collected, and SPSS and partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. The results of this study demonstrate that self-discrepancy mediates the relationships among self-schema, self-esteem, and body satisfaction, during consumers’ self-evaluation process and links up the influence of fit factors on their psychological responses. Additionally, Pearson χ2 tests and post hoc analysis confirmed a significant relationship between body characteristics (body size, shape, BMI) and fit preferences. Finally, the theoretical and practical implication of this study was presented.
author: Hossain, Md. Jakir
language: en
keywords: Clothing fit, self-discrepancy, self-evaluation, psychological well-being, quantitative
date published: 2023-05
date modified: 2026-07-24T05:04:47Z
provider: Texas Technology University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Texas Tech University

PropertyValue
property ID: Handle
value: https://hdl.handle.net/2346/97080