A preliminary examination of young adults’ attitudes and perceptions of Cannabis Tourism

Cannabis Tourism is an emerging concept within the hospitality industry that is prevalent to the in the states in which recreational cannabis use is legal. Cannabis Tourism is defined as an individual who is traveling greater than or equal to 75 miles from where they reside with the intention to purchase and/or consumer cannabis for recreational use. The purpose of this study is to assess the effectiveness of Ajzen’s (1991) Theory of Planned Behavior (TpB) to measure young adult’s (YA) attitudes and intentions to engage in cannabis tourism through a data analysis of a survey instrument.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

Masters

Discipline thesis:degree_discipline

Hospitality and Retail Management

Grantor

Texas Tech University

Year dc:date.issued

2018

Author dc:creator

• Schultze, Mary Elizabeth

Advisor dc:contributor.advisor

• Rivera, Jr., David

Committee members dc:contributor.committeemember

• Choi, Danny
• Rodriguez, Ann

• Theory of Planned Behavior
• Cannabis Tourism
• Tourism
• Consumer Behavior
• Millennials

Language dc:language.iso

eng

Handle dc:identifier.uri

https://hdl.handle.net/2346/87671

OAI identifier oai:identifier

oai:ttu-ir.tdl.org:2346/87671