Consumer preference for alternative milk packaging

This research evaluates consumers’ willingness to pay for products that are perceived as having “environmentally friendly” attributes. With the current trend of local dairies producing glass bottled milk all across the nation, the study focuses on glass bottled milk. The particular interest of this study is evaluating the consumer’s attitude toward glass bottled milk and how they respond to varying price points associated with the product.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

Masters

Grantor

Texas Tech University

Year dc:date.issued

2014

Author dc:creator

• Neill, Clinton L.

Chair dc:contributor.committeechair

• Williams, Ryan B.

Committee members dc:contributor.committeemember

• Hudson, Darren
• Benson, Aaron G.
• Malaga, Jaime

• Eco-label
• Milk packaging
• Local
• Contingent valuation

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/2346/58846

OAI identifier oai:identifier

oai:ttu-ir.tdl.org:2346/58846