Market participation of commercial Black farmers in Gauteng Province, South Africa.

Marketing agricultural produce is important amongst commercial Black farmers as a mechanism contributor in rural employment and income generation. In South Africa, most commercial Black farmers are characterised by poor market participation through lack of land ownership and as a result, reduced investment on farming business. The objectives of this study were to describe the socio-economic characteristics of commercial Black farmers, and to identify factors that influence market participation of commercial Black farming enterprises in Gauteng Province. The study population was represented by a few regions of Gauteng Province where data was collected. Multistage sampling procedure was employed to contact 50 respondents. Semi-structured questionnaires were used to collect data through face-to-face interviews. The data was analysed using descriptive statistics, and the Heckman two-stage selection model. Excel and SPSS computer programmes were used to process the data. The results showed that farm labour, access to extension services, crop production, access to credit and marketing contracts significantly influenced the decision to for market participation and significantly influenced the choices commercial Black farmers made. The study recommends that for holistic market participation among commercial Black farmers, an increase in farm labour, access to extension services and marketing contracts through proper marketing skills must be in place. The Government and other policy makers should increase access to market information, which would increase the ability of farmers to participate in markets.

Grantor dc:publisher

Tshwane University of Technology

Year dc:date.issued

2018

Author dc:creator

• Shandu, Cecelia Mabonga

Advisors dc:contributor.supervisor

• Prof. P. Soundy
• Dr. G.M. Senyolo

• Commercial
• Market
• Market participation

Statement dc:rights

• CC0 1.0 Universal

Licence dc:rights.uri

• http://creativecommons.org/publicdomain/zero/1.0/

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/20.500.14519/1864

OAI identifier oai:identifier

oai:tutvital.tut.ac.za:20.500.14519/1864