{"id":{"repo_id":"texas","oai_identifier":"oai:repositories.lib.utexas.edu:2152/83981"},"canonical_url":"https://search.dev.ndltd.org/etd/texas/oai:repositories.lib.utexas.edu:2152/83981","repository":{"repo_id":"texas","name":"University of Texas","base_url":"https://repositories.lib.utexas.edu/server/oai/request"},"display":{"title":"An exploratory study examining different attitudes toward online advertising and video games","abstract":"The purpose of this research is to assess the different attitudes various segments have toward online advertising and video games. It is theorized that varying attitudes toward online advertising and video games exist between segments due to each group&apos;s point of reference. The segments analyzed in this study were Consumers of online advertising and video games, Producers of advertising, and Producers of video games. 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