{"id":{"repo_id":"texas","oai_identifier":"oai:repositories.lib.utexas.edu:2152/126119"},"canonical_url":"https://search.dev.ndltd.org/etd/texas/oai:repositories.lib.utexas.edu:2152/126119","repository":{"repo_id":"texas","name":"University of Texas","base_url":"https://repositories.lib.utexas.edu/server/oai/request"},"display":{"title":"An exploratory content analysis of comments and thumbnails of YouTube mukbang videos using computational methods","abstract":"Mukbang continues to thrive on YouTube, originating as a trend but ultimately becoming ingrained in a cultural phenomenon. Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate. Mukbang videos can have negative consequences, such as weight gain and the development of eating disorders. Therefore, it is crucial to comprehend the viewers' perceptions of these videos. This study is exploratory research that utilizes computational methods to analyze comments and investigate the sentiment and emotion of the viewers. The mention of food cravings and YouTuber names is also being observed to find out if people focus on food or the YouTuber while they watch the video. Additionally, the visual attributes of the video thumbnails are examined to explore the visual characteristics of popular Mukbang videos. The results indicate that the dominant sentiment and emotion expressed by the people were 'positive' and 'happiness'. Additionally, the study reveals that the group that mentions craving or YouTubers showed a distinct sentiment from the group that does not. Visual analysis revealed that common characteristics observed in popular Mukbang videos include the use of warm colors and the inclusion of a person's face in their thumbnails.","abstract_html":"Mukbang continues to thrive on YouTube, originating as a trend but ultimately becoming ingrained in a cultural phenomenon. Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate. Mukbang videos can have negative consequences, such as weight gain and the development of eating disorders. Therefore, it is crucial to comprehend the viewers' perceptions of these videos. This study is exploratory research that utilizes computational methods to analyze comments and investigate the sentiment and emotion of the viewers. The mention of food cravings and YouTuber names is also being observed to find out if people focus on food or the YouTuber while they watch the video. Additionally, the visual attributes of the video thumbnails are examined to explore the visual characteristics of popular Mukbang videos. The results indicate that the dominant sentiment and emotion expressed by the people were 'positive' and 'happiness'. Additionally, the study reveals that the group that mentions craving or YouTubers showed a distinct sentiment from the group that does not. Visual analysis revealed that common characteristics observed in popular Mukbang videos include the use of warm colors and the inclusion of a person's face in their thumbnails.","abstract_has_math":false,"creators":["Kim, Hyun Ji, M.A."],"institution":"The University of Texas at Austin","degree_name":"Master of Arts","degree_level":null,"degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":[],"advisors":["Love, Brad (Ph. D. in media and information studies)"],"committee_chairs":[],"committee_members":["Jihye Lee"],"year":2024,"date_issued":"2024-05","date_published":"2024-05","updated_at":"2026-07-24T05:01:00Z","subjects":["Mukbang","Computational methods","GPT","Text analysis"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://doi.org/10.26153/tsw/52658"],"render_values":[{"text":"https://doi.org/10.26153/tsw/52658","href":"https://doi.org/10.26153/tsw/52658","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/2152/126119","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Love, Brad (Ph. 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Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate. Mukbang videos can have negative consequences, such as weight gain and the development of eating disorders. Therefore, it is crucial to comprehend the viewers' perceptions of these videos. This study is exploratory research that utilizes computational methods to analyze comments and investigate the sentiment and emotion of the viewers. The mention of food cravings and YouTuber names is also being observed to find out if people focus on food or the YouTuber while they watch the video. Additionally, the visual attributes of the video thumbnails are examined to explore the visual characteristics of popular Mukbang videos. The results indicate that the dominant sentiment and emotion expressed by the people were 'positive' and 'happiness'. Additionally, the study reveals that the group that mentions craving or YouTubers showed a distinct sentiment from the group that does not. Visual analysis revealed that common characteristics observed in popular Mukbang videos include the use of warm colors and the inclusion of a person's face in their thumbnails."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["An exploratory content analysis of comments and thumbnails of YouTube mukbang videos using computational methods"]}]}],"canonical_facts":{"dc:contributor.advisor":["Love, Brad (Ph. D. in media and information studies)"],"dc:contributor.committeemember":["Jihye Lee"],"dc:creator":["Kim, Hyun Ji, M.A."],"dc:date.accessioned":["2024-07-18T00:44:20Z"],"dc:date.available":["2024-07-18T00:44:20Z"],"dc:date.issued":["2024-05"],"dc:description.abstract":["Mukbang continues to thrive on YouTube, originating as a trend but ultimately becoming ingrained in a cultural phenomenon. Nevertheless, the impact of Mukbang on individuals' eating patterns is a subject of debate. Mukbang videos can have negative consequences, such as weight gain and the development of eating disorders. Therefore, it is crucial to comprehend the viewers' perceptions of these videos. This study is exploratory research that utilizes computational methods to analyze comments and investigate the sentiment and emotion of the viewers. The mention of food cravings and YouTuber names is also being observed to find out if people focus on food or the YouTuber while they watch the video. Additionally, the visual attributes of the video thumbnails are examined to explore the visual characteristics of popular Mukbang videos. The results indicate that the dominant sentiment and emotion expressed by the people were 'positive' and 'happiness'. Additionally, the study reveals that the group that mentions craving or YouTubers showed a distinct sentiment from the group that does not. Visual analysis revealed that common characteristics observed in popular Mukbang videos include the use of warm colors and the inclusion of a person's face in their thumbnails."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/2152/126119","https://doi.org/10.26153/tsw/52658"],"dc:subject":["Mukbang","Computational methods","GPT","Text analysis"],"dc:title":["An exploratory content analysis of comments and thumbnails of YouTube mukbang videos using computational methods"],"dc:type":["Thesis"],"thesis:degree_discipline":["Advertising"],"thesis:degree_name":["Master of Arts"],"thesis:institution_name":["The University of Texas at Austin"]},"updated_at":"2026-07-24T05:01:00Z"}