ANALYZING THE ROLES OF BUYERS, SUPPLIERS AND EMPLOYEES ON THE ADOPTION OF DISRUPTIVE TECHNOLOGY

In a business to business context, the adoption of a disruptive technology can introduce great risks and benefits for all involved parties. In order to investigate the issues surrounding disruptive technology adoption, this dissertation analyzes the roles of buyers, suppliers, and employees within the adoption process. First, it is found that interorganizational trust has a positive impact on the likelihood of disruptive technology adoption, thus benefitting incumbent suppliers. Second, pre-existing interorganizational trust is shown to lead to lower quality adoption decisions from the buyers' perspective. Finally, employees are found to be less likely to accept disruptive technologies, as compared to incremental technologies. The influence of buyer, supplier, and employee relationships are complex and are explored in further detail in the following studies.

Grantor dc:publisher

Temple University. Libraries

Year dc:date.issued

2014

Author dc:creator

• Obal, Michael William

Advisor dc:contributor.advisor

• Di Benedetto, C. Anthony

Committee members dc:contributor.committeemember

• Fong, Nathan
• Kunz, Werner
• Lancioni, Richard A.

• Marketing
• Buyer-supplier Relationships
• Disruptive Innovation
• Interorganizational Trust
• Technology Adoption

Statement dc:rights

• IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

eng

Dc Identifier Other

890207861

OAI identifier oai:identifier

oai:scholarshare.temple.edu:20.500.12613/3348